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| Business Units > Trendlines Business Development |
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Our in-house Trendlines Business Development team leads the international business development efforts of the early-stage companies in our two incubators with industry-focused knowledge, experience, and contacts to achieve deal-oriented success.
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The team at Trendlines Business Development works day in and day out with our motivated and inspired entrepreneurs to drive their companies forward. How? By understanding their markets, figuring out their competitive advantages, extending their reach, and ultimately achieving their business goals. Our senior consultants do this in a variety of ways - from helping Trendlines' portfolio company managers identify and successfully tell their stories to writing door-opening business plans, to preparing targeted marketing communications deliverables, to introducing them to qualified partners and customers.
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History
Trendlines Business Development was formerly Signal Business Development, which was formerly Trendlines International. Confusing? Maybe. But, despite the names changes, the group’s focus remains the same. Since its launch in Israel in 1993, Trendlines Business Development has focused on exactly what its name says: business development.
The professional consultants keep pace with changes in markets, players, and trends to achieve one mission: leading Trendlines’ portfolio companies in their international business development efforts. Our key practice areas: life sciences (medical devices, biotech, healthcare), agritech, cleantech, and IT.
Trendlines Business Development is wholly owned by The Trendlines Group and is located in The Trendlines Group Building in the Misgav Industrial Park.
Trendlines Business Development Team
 Andi Chai, Senior Business Development Consultant
Andi Chai has marketed a diverse variety of products, from dairy products to women's undergarments, tools to marine paints. Starting in the import department at Nahariya Dairy Strauss Ltd., she was responsible for product support and identifying new suppliers. Pursuing her interest in marketing, Andi joined Tefron Ltd., a manufacturer and exporter of women's undergarments and later moved on to Tomak Dies and Tools where she researched and compiled data on foreign competition. Andi comes to Trendlines from Tambour Ltd., Israel's largest paint manufacturer, where she oversaw exports to the Eastern Mediterranean Region, Far East, and South Africa. Andi has an undergraduate degree in business administration from George Washington University. She earned her M.B.A. in banking, finance, and marketing from the Hebrew University. Andi has lived in Israel since 1982.
 Karen Kozek, Senior Marketing Communications Consultant
Karen brings more than 20 years' experience from the software documentation and marketing communications fields. For a number of years, she was a member of an international documentation for a software developer. She recently was the lead editor for a project of Houghton Mifflin Harcourt's. As a marketing communications writer and consultant, Karen develops and writes copy for various deliverables from brochures and websites to presentations and voice-overs. She has led branding and rebranding efforts, formulating messages for print and electronic media. An experience voice-over narrator and presenter, Karen coaches CEOs and other business executives on ways to maximize their presentation opportunities. She assists clients across a range of industries but her particular focus centers on the life sciences, education, and textiles.Karen has B.A. in English literature from the University of MIssouri-Kanas City.
 Avi Rosenzweig, Senior Business Development Consultant
Avi began his business career in the medical field as the practice manager of a large medical practice in New York City. He and his wife lived in Israel from 1999 to 2003, at which time Avi worked as a consultant for MATI Ra'anana and as an independent business consultant, helping seed stage companies with their business development and fund raising. From 2003 to 2010 the family returned to the US so that his wife could complete a medical residency program. During that period, Avi founded and ran his own successful financial planning practice. Many of his clients were health care professionals. Avi has a BA in Economics from City University of New York in Brooklyn and an MBA from Bar Ilan University, with a focus in international business.
 Lenore Shoham, Senior Business Development Consultant
Lenore Shoham began her career as a technical writer at CardGuard Scientific Survival Ltd. She worked for several years as an independent business consultant, doing market research and preparing business plans for Israeli start-up companies in diverse fields. In 2005 Lenore joined the staff of one of her clients, Chiasma Ltd., where she led the evaluation of the company's business model and screened potential applications of its drug delivery platform. Later she returned to her independent consulting business and provided services to companies in Israel and abroad.
Lenore was born in the United States but spent most of her childhood in Jerusalem. She holds a M.A. in theoretical linguistics from Tel Aviv University and a M.B.A. in finance and strategic consulting from the Interdisciplinary Center (IDC), Herzliya.
 Debbie Yerushalmy, Senior Business Development Consultant
A native of Richmond, Virginia, Debbie Yerushalmy began her professional career as a social worker for the South Carolina Department of Health and Environmental Control. After moving to Israel with her family in 1982, Debbie entered the field of bookkeeping, working in the medical electronics and plastics sectors. She also set up and managed the accounting department of Gintec Active Safety, Ltd., a high-tech electronics company producing transportation safety equipment. In 2000, Debbie started her career as a technical communicator at e-Sim, Ltd., a company specializing in online, interactive user manuals. Debbie holds a B.A. from Oberlin College and an MSW from the University of Michigan. She also has a certificate for bookkeeping from the Israeli Department of Labor. Debbie joined Signal in 2001.
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