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From the Top: Todd's Seven Dirty Words
In
the early '70s, U.S. comedian George Carlin shocked
audiences (and the U.S. Federal Communications
Commission) with his "Seven Dirty Words" monologue.
In fact, he started a chain of events that led
all the way to the U.S. Supreme Court.
While Carlin's words related to what couldn't
be said on television, my list of "dirty
words" relate to words you should eliminate
from your presentations (written and oral). They
are listed here in alphabetical order.
"Already": Nearly always unnecessary.
(See also "It goes without saying" and "Listen.")
"Also": In most cases, this is a connector
you can do without. Try going "also-less." Take
out the "also" and look at the sentence
again - it's that simple.
"And/or": Nearly 100% of the time, what
you really mean is "and." So, just write "and."
"But": An excellent word to use when
you want to make excuses -- obvious excuses. Take
a look at the sentence next time you write the
word. You've heard the expression "no ifs,
ands, or buts"? Well, you can use "ifs" and "ands;" but
drop the buts. (Well, sometimes it's useful.)
"Honestly" (variation: "To tell
you the truth"): When you say this, do you
mean that everything you said before was not true?
Even worse, in my opinion, is saying "I'm
trying to be as honest as I can ..."
"It goes without saying" (variation: "Everyone
knows"): If it "goes without saying" or "everyone
knows," then you don't need to say it.
"You need to understand": When you say
this, it suggests that your audience is incapable
of understanding anything. You can say, however, "we
need to understand ..."
D. Todd Dollinger, CEO,
T.I.F. Ventures, Chairman, The Trendlines Group
Israel's premier business development and
marketing consulting firm. We provide a range of business
development, seed investing, and marketing communications
services.
Building on our experience, we research and analyze markets and opportunities to understand your business.
From that understanding, we develop a plan and help you implement it.
We think our 6-factor formula sums it up well:
Experience + Research + Analysis
= Understanding --> Planning --> Implementation.
Registration Now Open for MarketReach America
Life Sciences & Medical Devices 2008
The next MarketReach America program will
take place 9-10 July 2008, on the Johns Hopkins campus
in Baltimore, Maryland.
MarketReach America helps Israeli companies in the
life science and medical device sectors accelerate
their entry into the U.S. market by meeting investors
and potential strategic partners.
Company presentations to strategic partners, corporate,
VC, and angel investors
One-on-one meetings with strategic partners
Networking dinners and reception
Panel discussions
Investors from industry and government
Strategic partners from major life science corporations
Medical reimbursement and regulatory experts
As a direct result of last year's program alone, three
companies received investments and others formed strategic
collaborative relationships. See the MarketReach America program details.
Apply and register before 29 May 2008 and save $200
on the registration fee.
Contact Tina Ornstein (04.958.3323, ext. 120) for
more information.
A
Regulatory Primer (Part 3)
Roger
Gray, director of global regulatory affairs at Donawa
Consulting, continues his series about regulatory issues.
This month Roger takes a closer look at the European
rules-based system. Read the full story.
Why Consumer Goods Are Good for Your Business
Mark
Dollinger, president of Trendlines America, and Debbie
Yerushalmy, senior consultant, Trendlines International,
investigate why "there's no better place than the
world of consumer goods for learning the basics -- and
the possible futures -- for any career in business,
in any type or sector." Read the full story.
Client News
Kamada shares jump, company wins patent,
and other news ... Orthogon featured in Globes ... OTI
wins certification ... An FDA approval for Perrigo ...
Rabintex wins helmet deal ... Chip production and touch-screen
production begin for Tower ... Revenues up for Yissum
...Israel's
most powerful woman in biotech").
And, congratulations to Yissum on its new newsletter. Read
all the client news.
Team News
Congratulations to Consultant Zohar
Zommer and her husband on the birth of their second child,
a girl, Amit.
