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| Trendletter > April 2006 |
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The Trendlines Group — April 2006 Trendletter
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FROM THE TOP: Say Less
Imagine
that every note you write is a branding event or brand-building exercise.
Everything that you commit to paper -- from an e-mail to a potential
partner to your business plan -- is about your company's brand and brand "You."
Everything that you write and say is of consequence. I propose saying less. Less
words. More facts. More action items. More bullet points. We listen intently
to those who speak less and speak directly, to the point, and to the issue.
Saying less means that important points stand out because they stand alone. Say
less. It's the right thing to do.
Speaking of ... speaking ... Attendees
at a number of recent business seminars and conferences
had a chance to hear Trendlines' Chairmen, D.
Todd Dollinger
and Steve Rhodes, and Managing Director,
Tina Ornstein.
Todd spoke on strategic competitive
advantage and international marketing at the
Technion MBA Networking Seminar on March 16.
Steve was a member of a panel on early-stage equity
investments at the MIT Forum on February 22.
He will also address the Best Practices
seminar sponsored by the Boston Haifa Life Sciences Initiative
on April
3. Steve's topic: "Advanced Planning for Your Road Show."
Tina was also a featured speaker at the MIT Forum.
She introduced our recently updated Raising
Money II publication
and outlined some do's and don'ts for presenting your company
to investors.
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Trendlines Marketing Communications
Consultant Karen Kozek reports on Robert
Friedman's recent trip to Israel. Friedman
is a
managing director of Burnham
Securities Inc. and director of
the firm's health care practice.
He met with the Trendlines
staff and passed on some important
lessons.
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Mark Dollinger, president
of Trendlines America, explains how your "entry point" depends
on your
"exit point" as he continues his look at the changing
retail landscape in the United States.
Mark will be in Israel April 23-28. To
arrange a meeting with Mark, or to learn more about how our
U.S. office can assist with your company's business development
efforts, contact David Simons (04 958-3323, ext. 104).
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We have updated all of our
In Briefs. These one-page summaries present a very short
description about a particular industry and reference some
of our efforts for selected clients.
We have prepared In Briefs for the following industries:
automotive |
building and construction | communication | DIY | homeland
security | housewares | IT | medical devices | nutraceuticals
| plastics | pharmaceuticals | representation.
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SAVE THESE DATES:
June 19-20, 2006, MarketReach America Life
Sciences & Medical Devices 2006 |
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Trendlines and the Maryland/Israel
Development Center are pleased to announce their
fourth MarketReach America program, Life
Sciences & Medical
Devices 2006.
The seminar and venture conference will be held
in Baltimore, Maryland, from Monday, June 19 to Tuesday,
June 20. Up to 20 selected life science and medical device
companies will receive first-hand feedback on their U.S.
market strategies from leading industry experts, as well
as present their opportunity to pre-qualified strategic
and venture investors. This highly-subsidized program is
an invaluable way to accelerate a company's entry into
the U.S. market.
For details, contact Tina Ornstein at 04 958-3323, ext.
120, or 050 877-7005.
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The International Housewares Association (IHA) announced
that this year's Show (March 14 to 16 in Chicago, Illinois)
set record retailer attendance with overall growth of nearly
5 percent. Total attendance was over 58,000. The Show featured
more than 2,100 exhibitors from around the world. More
than 450 of those exhibitors were new to the Show.
Both D. Todd Dollinger, Trendlines chairman, and Mark
Dollinger, president of Trendlines America, were in attendance.
Trendlines represents the IHA in Israel.
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International toolmaker Kapro Industries
unveiled its brand new look at the recent Practical
World in Cologne, Germany. The company underwent a complete
"branding overhaul" from logo and colors, to tagline
and website, to products and product packaging.
Trendlines worked with Kapro and the design studio, Studio
Oz, to define and develop the company's new look. Industry
response has been very positive.
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The United States-Israel
Science & Technology
Foundation (USISTF) Mentorship for Women Managers
and Entrepreneurs Technology Excellence Fellowship has announced
its 2006 Fellowship Program for future leaders of business
and industry.
The USISTF
program is open to Israeli women entrepreneurs
and managers in science and technology. Program
dates and location: June 24 to August 5, 2006, Bethlehem,
Pennsylvania.
Application deadline: April 15, 2006.
For more information,
contact Valerie
Herold, fellowship manager, at 202 419-0430.
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NOTICE: Holiday Closings |
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Due to the Passover holiday, our Shorashim
offices will close early on April 12, 16, 17, and 18. The
offices will be closed all day on April 13 and 19.
We wish our readers
a Happy Passover and Happy Easter.
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Cellvine collaborates
...
EnzySurge
receives approval ...
New
system from Freshpoint ...
Approval for Kamada ...
Microvascular obtains
certification ...
Tax breaks
for Nilit ...
OTI announces
revenues ...
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Keshet TV is sponsoring a competition
called "An Idea Worth a Million" (Ra'ayon
Sheshaveh Million). The program will encourage
inventors and entrepreneurs to bring their new
products, technologies, and ideas to the
public.
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©2006 Trendlines International Ltd. All rights reserved.
Trendlines International Ltd. | Shorashim | M.P. Misgav 20164 | Israel
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