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  Trendletter > July 2008
 

August 2008 Volume 10 | No. 8

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From the Top Client News Team News Original article Incubator

Program/
conference announcement

Program/
conference report
Hebrew


From the Top: 5 Challenges of Raising Money
 
D. Todd DollingerI've been traveling lately -- including London and New York over these last weeks. I have been meeting with private equity groups, major corporations, venture funds, individual investors, and investment bankers. My goal: Building The Trendlines Group's network around the world for our portfolio companies and our clients.  As it happens in the course of such meetings, conversation turns to challenges -- especially challenges for early-stage companies.

I've had a chance to think about the challenges and can characterize them as follows:
  • Navigating through a "difficult" environment and season. The current environment for raising money is often characterized as "difficult," and this difficulty is exacerbated by the time of year -- it's August (vacation season) and the Jewish holidays loom -- this year in October -- only some six weeks away.

  • Dealing with the market uncertainties. One friend refers to the public capital markets as "sloppy," and no one truly knows what the near term holds for the world's stock exchanges. The IPO market is generally considered to be "closed." 

  • Allocating the right amount of time. Raising money is hard work.  Lots of meetings. Lots of miles. Lots of time. It turns out that the truth about raising money is true:  Raising money is a full-time job. 
     
    For early-stage companies, we have an additional challenge:  a "funding gap" -- raises in the low millions often require more effort than larger raises.
     
  • Accepting responsibility. Raises are the responsibility of CEOs and their boards. CEOs must know that raising money is "job 1." Boards must provide leadership and support. Every company that succeeds raises money numerous times; learning how to do this well is critical for CEOs. Money can be found for most businesses most of the time. It takes intensive efforts from CEOs and their boards.

  • Networking and telling the right stories to the right people. Know this: Like us, money needs to "work"; money that is not "at work" cannot grow. Investors continue to look for the right opportunities; sophisticated investors allocate assets for speculative and foreign investment.

It's certainly not an easy environment for raising money; add having patience to the list of characteristics and tasks necessary for success.

MarketReach America, which we produce with the Maryland/Israel Development Center, is a great example of a program that creates relationships and helps companies raise money. My congratulations to the companies selected to participate in next month's program in Baltimore. 

D. Todd Dollinger, CEO
The Trendlines Group 

See the From the Top archives.


What Is the Trendlines Group?
Israel's premier business development and marketing consulting firm. We provide a range of business development, seed investing, and marketing communications services.

Building on our experience, we research and analyze markets and opportunities to understand your business. From that understanding, we develop a plan and help you implement it.

We think our 6-factor formula sums it up well: Experience + Research + Analysis
= Understanding --> Planning --> Implementation.



Good Luck to the MarketReach America Life Sciences & Medical Devices 2008 Companies
There are 13 Israeli companies participating in the 6th MarketReach America program, MarketReach America Life Sciences & Medical Devices 2008.

The program will be held 10-11 September on the Johns Hopkins University campus in Baltimore, Maryland. 

Tina Ornstein, CEO of Trendlines International, and Steve Rhodes, chairman of The Trendlines Group, will be in Baltimore to cheer on and suppoprt the Israeli participants.

All of us at Trendlines wish them good luck and success.



Why Consumer Goods Are Good for Your Business (Hebrew Version)
HebrewEarlier this year, Mark Dollinger, president of Trendlines America, and Debbie Yerushalmy, senior consultant, explained why the world of consumer goods teach a "world" about business ... any business.

Now you can read this article in Hebrew. (PDF format).


A Regulatory Primer (Part 6)
Roger Gray, director of global regulatory affairs at Donawa Consulting, concludes his series about regulatory issues.
 
This month Roger focuses on 14 medical device myths and realities related to regulatory issues. Read the full story.


Client News
Guardium featured in Ha'aretz ... Microvascular Eye Technology featured in Israel21c ... Perrigo expands U.S. headquarters ...

Congratulations to Daneli Plastics on its new website.

Rina Pridor, the director of the Technological Incubators Program of the Office of the Chief Scientist, recently announced plans to leave her position at the end of 2008. Trendlines has been working with Rina since the company's early days in 1993. We thank Rina for her support over the years and wish her continued success and good luck with her future endeavors.

Read all the client news.



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