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| Trendletter > August 2006 |
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The Trendlines Group — August 2006 Trendletter
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There's Always Next Month |
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Last month, we promised our summer reading
list. We pre-empted the list with breaking news that we
were among the 750 websites that had been hacked by a group
from Morocco.
As we put together this month's Trendletter, our Internet service provider informed
us that due to new security settings, our site will require significant changes
before we can resume updating content. So this Trendletter is a little more "standalone"
than usual.
We look forward to an interactive Trendletter -- and presenting our summer reading
list -- next month!
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FROM THE TOP: Business
as Usual? |
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I was in
the States when the "war in the North" started
on July 12. I came home for the duration, continuing
my "tradition" of being here in troubled
times that started more than 30 years ago. I first
came to Israel as a volunteer during the Yom Kippur
war in October 1973. I moved to Israel with my
family in August 1990, about two weeks after Saddam
Hussein "moved" into Kuwait.
The fact is, it's better to be back home in Israel's North, hearing the booms
and feeling the concussions, than it is to be away.
Steve and I attended a board meeting in Haifa for one of our portfolio companies
a few days ago. The entire board was present, including an orthopedic surgeon
who works at Haifa's Rambam Hospital. He was a few minutes late. Another
of our fellow board members even took a picture so he could prove to his wife
that he wasn't the only one who went to the meeting (and braved the threat of
Katyushas).
We're working. It's business, but it's business not as
usual. Productivity is down. Pride is up. We know why we're here. We're
staying.
D. Todd Dollinger,
Chairman
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PROGRAM
ANNOUNCEMENT:The Trendlines-Technion Global Strategy
Course |
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We are pleased to announce the second Trendlines-Technion
Global Strategy course. This
9-week course gives the classic business school case study
an entirely new dimension by bringing together business and
academic communities in a unique environment.
Who should participate? Any
forward-looking Israeli business looking to explore
a new market or pursue the development
of a new product. Businesses
may come from any sector or industry.
What does a participating business receive?
• High-quality work (market
research and analysis, marketing consulting, and
business development) at a cost-effective price
• An added-value strategic ("go-to-market") marketing
plan
• Interaction with Technion MBA students (the future managers
of Israel's
businesses)
• Interaction with Technion faculty
• Connection with Trendlines professional consulting
staff
See the full program
description.
For more information about
the Trendlines-Technion Global Strategy course, contact
Tina Ornstein (ext. 120) or Naomi Alper (ext. 111) at The
Trendlines Group (04 958-3323).
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PROGRAM ANNOUNCEMENT: Make
the Most of MEDICA |
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Make
the most of your MEDICA experience with expert help from
Trendlines. We have a proven track record in assisting
Israeli medical device companies expand their markets.
Through our attendance at MEDICA,
we can help your company maximize opportunities at the conference by --
• Setting up meetings with qualified parties prior to the conference
• Accompanying you to the conference and meetings
• Developing or reviewing your marketing materials for the
conference
• Representing your company, if you are unable to attend, by "walking
the aisles,"
gathering information, and meeting with clients on your
behalf
This year's MEDICA is November 15-18 in Düsseldorf, Germany. Last
year's show drew more than 137,000 people from 100 countries. With more than
4,000 exhibitors from 62 countries, MEDICA is the world's largest medical device
exhibition.
For more information about how we can help you make the most of MEDICA, contact Maura
Rosenfeld at 050 877-7012.
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CLIENT
NEWS |
APProtect raises
$745,000 ...
Globes "catches" Dmatek ...
An agreement for Kamada ...
Optimata part of new Eli Lilly
project ...
Rabintex acquires
military vehicle company ...
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WELCOME |
We are
pleased to welcome Cathy Tamari to
the Trendlines marketing communications staff.
Cathy previously wrote projects for the Technion-Israel
Institute of Technology and is an experienced
technical and marketing writer.
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©2005 Trendlines International Ltd. All rights reserved.
The Trendlines Group | Shorashim | M.P. Misgav 20164 | Israel | Phone: +972 4 958-3323
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