6 January 2009 E-MAIL SEARCH Home Page Newsroom From the Top Business Buzz Marketing Mix Financial Focus Management Matters PR Points Web Wisdom Industry Reports Business Glossary Resources U.S. Gov. Resources     Clients > Success on a Small Budget   A very limited budget didn't prevent successful results at a major U.S. trade show. One of our clients in the bathroom fixture industry came away with some very positive results. Field: bathroom fixtures Engagement: potential customer identification, trade show participation, follow-up meetings, marketing communications materials The Client In Brief Industry Reports from Trendlines Our In Brief industry reports are one-page highlights that present an overview of a specific industry, some fast stats, a description of Trendlines, and a summary of the work we've done for clients in the sector. Read our In Brief industry report on DIY. This small company operates on a limited budget. Keeping that in mind and being very aware of limitations on travel, we advised the company that getting to the right people at the right show would pay off in the long run. Rather than incur the cost of sending someone from Israel to attend the Kitchen/Bath Industry Show & Conference, a major industry trade show, Mark Dollinger attended the show on behalf of the client. Prior to the show, however, Senior Consultant David Simons identified potential customers for the client. This research helped Mark in focusing his attention at the show and setting personal meetings with clear objectives with two key multinational players in the industry. As part of our ongoing business development with this client, we provided crucial follow-up both in Israel and the United States and assisted with their introductory/promotional video by writing and narrating the voice-over. As well, we helped develop some basic presentation materials. The client saw that through critical advance planning, which included having the right promotional/introductory materials in place, we were able to assist him in getting to the right people — at the right place — to make a difference to his business. ©2002–2008 Trendlines International Ltd. All rights reserved. Phone: +972.4.958.3323 | postmaster@trendlines.com Directions | Privacy Policy | Site Map This site contains material copyrighted by third parties. This site is best viewed in Internet Explorer version 5 or higher.