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  Coaching as a Management Tool (Part 1)
 
An athlete relies on his coach to guide and lead him to improve and achieve in sport. The coach teaches the best methods to reach and accomplish this goal.

And what about those of us who aren't professional athletes? We also use coaches to sharpen our dancing abilities, change our eating habits, improve our swimming strokes, and help us with our other interests and hobbies. So why not use a coach to improve our quality of life?

What Is Coaching?
Six Questions Worth Considering
1. WOULD YOU LIKE to re-examine your career plan and redefine your goals?
2. DO YOU FEEL like you are not implementing your full potential?
3. DO YOU FEEL the need to confide in someone with your concerns and inner feelings (and you can't currently share with anyone at home or at work)?
4. DO YOU HAVE the impression that even though you are creative and successful you could do even better?
5. DO YOU NEED assistance with improving your management abilities, your methods of dealing with crisis moments, or your techniques of balancing your family and personal life with your career?
6. DO YOU FEEL the need to change your behavior in order to further extend your achievements?
If you answered "yes" to any one of these questions, you might want to consider looking for a personal coach.
Currently, in Israel there are a number of different approaches to coaching, as well as various schools of thoughts. This article is based on the approach of the International Coach Federation.

There are a number of types of coaching (and coaches), each geared to a different type of client, yet all focused on the overall goal of improving performance.

Life coaching is an ongoing professional partnership between a coach and a client, whose interest is to enhance the quality of his or her personal life.

Business coaching puts the emphasis on the client's performance in his or her professional life. It may be undertaken at the initiation of the company's management for one or more of their managers, or by the individual. Either way, the goal is to improve personal performance within the organization.

Executive coaching is geared specifically to the problems facing senior managers looking to enhance their own performance within an organization.

To achieve the goal of improved performance, coaches assist clients in defining their personal vision, identifying their goals, and clarifying their aims in order to learn their strengths and weaknesses in the search for methods of improvement. The final result of the coaching process is meaningful improvement of the clients' performances and achievements.

The Focus of Coaching
The following are the typical focus of the coaching process:

arrow Improving communication with other people (employer, clients, other managers, employees, or colleagues from other organizations).

arrow Enhancing management behavior (facing staff layoffs and cutbacks, telling the truth even when the listener would rather not hear it, developing leadership skills, encouraging participatory management practices).

arrow Facing changes in the employment environment (moving to a new location or new organization, re-organizing within the same company, undertaking new projects or new technology, making staff changes, adopting new operating methods, initiating creative thinking and new methods of thinking and operation).

arrow Planning one's career through five-year plans, seeking the balance between family life and professional career.

Coaching sessions are strictly confidential. When a company initiates coaching for its managers, the coach does not report back on any information received in the sessions. For many employees, the coaching sessions are the only time they can speak confidentially about their work environment. Quite often the focus changes throughout the process as clients are able to define (or face) the real problems which impede their progress.

In the second part of this series, I will introduce the philosophy and methodology of coaching.

The Trendletter team welcomes your comments.

About the author: Tsafy Simons is a qualified business and life coach, a graduate of the CoachME College in Israel. Previously, she served as the head of education, culture, and welfare in Kfar Vradim. She has more than 20 years' experience in education, including teaching, project management, initiation of a high school for drop-outs, lecturing, and training. Currently she has her own consultancy in education, coaching, and training.


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