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From the Top: The House Test
Are you taking the pulse of the person you are meeting
with? Get in the listening mood. The best listeners not
only listen actively, they think about what’s been
said before they share their thoughts.
Try this test to figure out if you're truly listening:
Describe what you imagine the guy’s house looks like.
Not so long ago I left a meeting with one of our consultants
and asked, "What do you think his house looks like?"
She laughed and told me how she imagined his house being
a model of organization with every single thing in its
place, paintings rich with color and large windows, wide
open. I’ve been to his house -– she was right.
Listen well. And
think. Building successful relationships
isn't about clever tricks, it's just about being
really interested in the other person.
After listening
-- and letting the other person know that you listened -- comes
the thinking part. After that, you’ll talk, and you’ll
be well listened to.
Good listeners are the people
we all want to be with, that’s why they are
so successful.
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What is The Trendlines Group? Israel's premier
business development and marketing consulting
firm. We provide a range of business development,
seed investing, and marketing communications services.
Building on our experience, we research and analyze markets
and opportunities to understand your business.
From that understanding, we develop a plan and
then help you implement it.
We think our 6-factor formula sums it up well:
Experience + Research + Analysis = Understand --> Plan --> Implementation.
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Good luck to the 20 Israeli companies
participating in our 3rd annual venture conference. The conference
will take place on December 7 in Philadelphia.
Trendlines' staff members on hand at the conference: D.
Todd Dollinger and Steve Rhodes (chairman)
and Tina Ornstein (managing director). Mark Dollinger, president
of Trendlines America, and Maura Rosenfeld, business
development, will be presenting companies at the conference.
A number of the participating
companies attended the pre-conference
event in Tel Aviv on November 7. David Gitlin, a
WolfBlock partner,
explained what makes this venture conference so special.
(David chairs the Corporate/Securities
Practice Group and the Life Sciences Practice Group.)
Steve and Tina reviewed the conference schedule.
Karen Kozek, Trendlines' marketing communications
consultant, gave a presentation on effective presentations
for the conference.
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As a follow-up
to the successful seminar on medical reimbursement they
led last year, Lynn
Shapiro Snyder and Robert
Wanerman of Epstein,
Becker & Green will return to Israel to conduct
another seminar on January
15, 2007, in Tel Aviv.
Lynn and Robert will
explore a series of case studies on real-life
reimbursement, coding and coverage issues faced by medical device and pharma
companies seeking to penetrate the U.S. market. They will also look
at the connection between a company's reimbursement
strategy and its fund-raising efforts. See the program
agenda.
Epstein
Becker & Green (EB&G)
is widely recognized
for its expertise in the complexities
of the health care and life sciences
fields. It has the largest
health care practice in the United
States. Lynn
Shapiro Snyder is the director of
EB&G's health care practice.
For
information about the seminar, contact Naomi Alper at
04 958-3323, ext. 111.
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Mark Dollinger, president of Trendlines
America, identifies the barriers
-- and offers recommendations for overcoming
them -- when companies approach the U.S. market.
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The upcoming International Home & Housewares
Show will feature trends in design, convenience,
and healthy living.
The Show will be held March 11-13,
2007, in Chicago. The
show is sponsored by the International Housewares Association
(IHA). Learn about the four
fast-growing product segments in the housewares/home
industry.
We have participated
in the Show for more than 25 years, setting and attending
meetings, walking the aisles, and staffing exhibits. Trendlines
represents the IHA in Israel.
For more information about how Trendlines
can help you get the most out of the 2007 International
Home & Housewares Show, contact Consultant Debbie
Yerushalmy at 04 958-3323, ext. 122.
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We are pleased to welcome
our newest consultant, Nimrod (Nimi) Langer.
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Wishing our readers a happy holiday season and a healthy and prosperous
2007.
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Cellvine agreement with Lucent ...
$44 million for Chiasma ...
Brainstorm Cell and the TASE ...
Dmatek buys ProTech Monitoring ...
Kamada
reaches agreement ...
A $1.3 million raise for Medgenics ...
Rabintex and
Inspire ...
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"Incubating for Success," an
article by Steve Rhodes, CEO of the Misgav Technology
Center and chairman of Trendlines, will
appear in the next issue of the IVC Journal.
This quarterly
magazine covers trends and developments in
Israel's high-tech industry. It is published
by the
Israel Venture Capital Research Center.
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