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From the Top: Turning Opportunities into
Relationships
One
of the things that I like best about my job is
that I get to meet interesting people and discuss
interesting opportunities all the time.
By opportunities,
in this context, I'm referring to collaborations
and cooperation that will bring mutual benefit
to both the other party and Trendlines (referrals,
joint projects, and more). During the course of
a year, I might have a couple of dozen conversations
of this nature. Admittedly, most of those pleasant
and stimulating conversations do not have far-reaching
repercussions. However, there are times when
just another routine interaction develops into
a long-standing, fruitful relationship that
opens up new opportunities for growth, which
is the oxygen every business needs in order
to thrive.
I sometimes try to analyze what the
factors are that enhance the chances of transforming
potential opportunities into active business
relationships, so that I can increase my "success
rate."
Here are some of my thoughts so far:
(1) Synergy:
Our respective strengths truly complement each
other, with little or no overlap.
(2)
Chemistry: Doing business involves more emotion
than we would all like to admit. One of the
intangibles that is necessary for a relationship
to develop is a sense of trust that we both
have constructive and positive intentions.
(3) "Immediacy":
If we can quickly identify a task or project
that we can work on together, it provides a
basis to start building relationship.
(4) Points of contact: The more
reasons we can find to reach out to each other
to continue the dialog, the more chance we will
eventually find the traction necessary to build
a relationship.
If
you have other insights you can share with me,
I'd love to hear from you. In the meantime,
let me wish you all many interesting interactions
that, serendipitously, turn into real business
opportunities.
Tina Ornstein , Managing
Director, Trendlines International
Israel's premier business development and
marketing consulting firm. We provide a range of business
development, seed investing, and marketing communications
services.
Building on our experience, we research and analyze markets and opportunities to understand your business.
From that understanding, we develop a plan and help you implement it.
We think our 6-factor formula sums it up well:
Experience + Research + Analysis
= Understanding --> Planning --> Implementation.
Intelligent Intellectual
Property
Israel
is an intellectual property leader. Learn more about
the country's "national resource."
Read the full story.
International Home & Housewares
Show
Get ready for the 2008
International Home & Housewares
Show. This year's show is March 16-18 at McCormick Place
in Chicago, Illinois. Trendlines represents the Show's
sponsor, the International Housewares Association (IHA),
in Israel. We've been "on the ground" at the
Show for nearly 30 years.
Learn more about the show expos and categories.
To learn more about how Trendlines
can help you make the most of the Show -- even if you
can't be there -- contact Senior Consultant Debbie Yerushalmy
(04.958.3323. ext. 122).
Bilateral Trade Opportunities
VICTORIA,
AUSTRALIA Vistech is the $6 million bilateral
R&D fund to support projects between Israeli and
Victoria (Australia) companies. The next call for proposals
opens in February, primarily in the life sciences, nanotechnology
and environmental technology (including water). For
information, contact Hadas Ben-Or at Matimop (03.511.8166),
or see the Vistech details on the Matimop site.
INDIA i4RD is a bilateral framework providing financial
support for collaborative industrial R&D ventures
between Indian and Israeli companies.
Matimop is organizing
a partnering event for companies to meet, establish,
and foster business alliances and cooperation agreements
with pre-scheduled, one-on-one meetings in India in
the field of renewable energy. The event will take place
April 6-11, 2008.
For details,
contact Raul Goldenman at Matimop (03.511.8178), or
see the i4RD call information on the Matimop site.
IRELAND The Israel-Ireland Trade Chamber of Commerce is sponsoring
a meeting on January 22 in Tel Aviv on advancing economic
cooperation between the two countries. For information,
contact the IICC at 03.616.1444.
Client News
BOS to acquire Dimex ... Dmatek revenues up 60% ... Plasma recycling plant for EER ...$2 million raise for Helix ... Kamada completes Phase I trial ... $5 million raise for LifeOnKey ... N-trig featured in Israel21c ... Perrigo buys drug UK OTC drug supplier and will market allergy medication ... Rabintex wins U.S. order ...
Congratulations to HUGR (Hebrew University Genetic Research) on its new website. Read
all the client news.
