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  Trendletter > July 2008
 

July 2008 Volume 10 | No. 7

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From the Top Client News Team News Original article Incubator

Program/
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Hebrew


From the Top: Dignity, Courage, and Perseverance
 
Tina Ornstein
This is a very personal note, so I apologize in advance to those who prefer the From The Top column to be more busienss-oriented.

Just over two years ago, the families of Ehud Goldwasser and Eldad Regev were ordinary people going about their business much like the rest of us. The kidnapping of their loved ones thrust them onto center stage as they fought to bring them home -- a struggle that made them unwilling "celebrities" in their so-human quest. Their dignity, courage, and perseverance throughout their ordeal won the hearts of all Israelis and of people of good faith around the world.

An entire nation held its breath last week as the Second Lebanon War finally came to an end. Despite the "certainty" that Ehud and Eldad could not have survived, the entire country was heartbroken when the two stark black coffins quashed that last tiny sliver of hope-upon-hope. And as the Goldwasser Regev families came to grips with their own personal grief, their dignity, courage and eloquence throughout the rest of the day and at the funerals continued to inspire us with awe.

We paid a terrible price for achieving this personal and national closure. Our hearts also go out to the families of the victims of the murderers who were set free. But in our heart of hearts we know that it was the right thing to do -- and now maybe the families, and the nation that is so proud of them, can begin to heal, even as we pray for the day that the third kidnapped soldier, Gilad Shalit, will be embraced by his family.
 
Tina Ornstein
Managing Director, Trendlines International

See the From the Top archives.


What Is the Trendlines Group?
Israel's premier business development and marketing consulting firm. We provide a range of business development, seed investing, and marketing communications services.

Building on our experience, we research and analyze markets and opportunities to understand your business. From that understanding, we develop a plan and help you implement it.

We think our 6-factor formula sums it up well: Experience + Research + Analysis
= Understanding --> Planning --> Implementation.



Reaching the U.S. Market through MarketReach America Life Sciences & Medical Devices 2008
The MarketReach America Life Sciences & Medical Devices conference will be held 10-11 September on the Johns Hopkins University campus in Baltimore, Maryland.

MarketReach America helps Israeli companies in the life science and medical device sectors accelerate their entry into the U.S. market by meeting investors and potential strategic partners. The program features --
  • Company presentations to strategic partners, corporate, VC, and angel investors
  • One-on-one meetings with strategic partners
  • Panel discussions with investors, strategic partners, and reimbursement and regulatory experts
  • Networking receptions
  • Presentation coaching 
Only 15 Israeli companies will be accepted into MarketReach America Life Sciences & Medical Devices 2008 program.
 
 
For questions about the program, contact Tina Ornstein at Trendlines (04.958.3323, ext 120).



View from the States: Israel Market Trip Observations
Mark Mark Dollinger, president of Trendlines America, was on a working visit to Israel last month. He shares his observations on a number of subjects: incubator companies, marketing, and the economy. Read the full story.


A Regulatory Primer (Part 5)
Roger Gray, director of global regulatory affairs at Donawa Consulting, continues his series about regulatory issues. This month Roger focuses on important post-market requirements for the United States and Europe. Read the full story.


Client News
KarmelSonixsigns distribution agreements with selected European countries, China, and Taiwan ... OTI wins African contract ... PlaqMed featured in Globes ... Walk-Care's wheelchair featured in Globes ... Read all the client news.



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