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| Trendletter > July 2006 |
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The Trendlines Group July 2006 Trendletter
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FROM THE TOP: It's All about
Relationships |
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As Tom Reilly writes in Value-Added Selling, "Building
this personal and professional relationship ...
on a foundation of trust is a prerequisite for ... success.
If two people trust each other and feel a loyalty to each
other and want to seal their business future because of
this friendship, they will work out the details."
Here are my tips on how to build successful
relationships.
1. Make a great first impression.
2. Tell a compelling story.
3. Prepare and prepare some more. Know your stuff.
4. Do your homework about the person/company you are meeting.
If it's a potential investor, know something about their
investments and their successes.
5. Demonstrate vision, be passionate.
6. Listen. Discuss. Don't argue.
If you don't prepare for a relationship, you won't
create one.
D. Todd
Dollinger, Chairman
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We are pleased to announce the companies that were selected
to participate in the MarketReach Life Sciences & Medical
Devices 2006 business development program, and who are
free to publicize their participation.
Each of the companies participated in the MarketReach
America program and conference in Baltimore, Maryland,
June 19–21. During the program, they met with key
industry players, attended seminars and panel discussions,
and presented their company to tens of potential investors.
A.B.
Dental Devices
(dental implant technologies
and tools) |
Medispec
(Shockwave-based
minimally invasive treatment systems) |
Optimata
(bio-simulation
software toolkit) |
RAD Biomed Incubator |
Core
Dynamics
(Improved organ and
tissue storage technologies) |
Misgav Technology Center |
OncoPro
(software
tools for oncology/ hematology) |
SteadyMed
(delivery
devices for injectable drugs) |
Flexicath
(catheter
insertion systems) |
NanoVibronix
(biofilm
removal through surface acoustic waves) |
PerAssist
(devices
for peripheral artery/vascular disease) |
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GammaCam
(IgG
therapy for treating metastatic cancers) |
NexSig
(diagnostic
system for early detection of neurological disorders) |
ProteRec
(novel enzyme development) |
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Attorneys Avi Omer and Shimrit Ohana look
at one of the most significant economic initiatives of the
EU.
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Trendlines
Consultant Kippy Flur
takes another look at market research. Here, she examines the dynamics of
analyzing the information.
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IN GOOD COMPANY?? |
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From Karen
Kozek, Trendlines marketing communications consultant
and Trendletter editor
Our summer reading list was going to appear in this space; however, I have pre-empted
the list with breaking news that we were among the 750 websites
that had been hacked by a group from Morocco. In place of our home page, the
hackers posted a political message. According to ynet news.com and Globes[online],
many Israeli commercial sites were affected including BMW Israel, Bank Hapoalim,
the Globes group, and Rambam Hospital. Once discovered, we quickly restored the
home page.
Watch for our summer
reading list in next month's Trendletter.
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CLIENT
NEWS |
BrainStorm
Cell Therapeutics
study results published in scientific journal ...
Dmatek developing
domestic violence monitoring system ...
A WSJ mention for HomeFree
Technologies ...
A European contract and analyst
assessment for Kamada
OTI wins
Israeli transport contract ...
Rabintex in U.S. army tender ...
A order
from Norway for Visonic ...
O. Feller
Holdings recently unveiled its new corporate website.
Its group companies provide chemical distribution, transport, storage,
and disposal.
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MORE CLIENT
NEWS |
Congratulations
to Dune
Medical on its recent $12.5 million
second financing round.
Dune has developed a handheld surgical probe that
enables detection of cancerous tissue during the
course of breast surgery.
Dune's founder and CEO is Dr. Dan Hashimshony.
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