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We are
gearing up for our fifth MarketReach America
program -- Life
Sciences & Medical
Devices 2007 --
in Baltimore, Maryland, on July 25-26, 2007.
Along with dozens of business, legal, financial, and government
experts, Trendlines' Chairmen D. Todd
Dollinger and Steve Rhodes, and
Managing Director Tina
Ornstein, will be joining
Executive Director of the Maryland/Israel Development Center Barry
Bogage in Baltimore to participate in this
unique business development program and VC conference.
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FROM THE TOP: Hard Work Pays Off at
Trade Shows |
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From
ancient Middle Eastern bazaars to medieval European fairs,
bringing together producers, sellers, and buyers in
one place at one time has driven commerce throughout history
and around the world.
In the 21st century, trade shows like MEDICA in Germany
and the International Home & Housewares Show in the
U.S. still bring together entire industries from around
the globe. Not to be ignored, however, are the smaller,
more focused professional conferences which often have
a robust commercial component in addition to the learning
sessions.
When should you consider
going to a trade show or a professional conference,
whether as a visitor or an exhibitor, as part of your
business development activities? The age-old
answer, of course, is "It depends…"
It depends, for example, on your company's current needs
and objectives. For an early-stage
company that still seeks
market validation, needs to recruit champions, and wants
to position itself at the cutting edge in its field, a
well-chosen professional conference is a great venue for
interviewing practitioners, rubbing shoulders with opinion
leaders, and presenting its technology.
If your company
has a product to launch or sell, a commercial
trade show can be a cost-effective way to put yourself
on the map as well as to meet distributors, strategic partners,
and customers.
Once you have decided to attend or exhibit, you can maximize
your business development investment by prescheduling
meetings, by making sure that your demo is perfect, by
having top-notch marketing materials to distribute, by
getting as much media exposure as possible, and by following
up properly on all those precious leads that you generate. Simple, right?
Right! And a lot of hard work. But, dollar for dollar,
it can be one of the best business development investments
that you'll make.
Tina Ornstein, Managing Director
See the From the Top archives.
For more trade show tips, see our "Going
to a Trade Show" publication (PDF format).
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What is The Trendlines Group? Israel's premier
business development and marketing consulting
firm. We provide a range of business development,
seed investing, and marketing communications services.
Building on our experience, we research and analyze markets
and opportunities to understand your business.
From that understanding, we develop a plan and
then help you implement it.
We think our 6-factor formula sums it up well:
Experience + Research + Analysis = Understanding --> Planning --> Implementation.
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If you are looking to accelerate the
launch of your product in the United States, then MarketReach
America is the program that can help you do it.
A limited number of places remain for this
year's conference. For details, contact Tina
Ornstein (04 958-3323, ext. 120, or 050 877-7005).
PROGRAM HIGHLIGHTS
• July 9
(half-day in Tel Aviv) Pre-Conference
Presentation Review & Small-Group
Coaching Session
• July 25 (evening in Baltimore, Maryland) Cocktail
Reception & Gala Networking
Dinner
Honoring Hanan Sibel, founding chairman of the Maryland/Israel Development
Center (MIDC); featuring Maryland Governor Martin O’Malley; Maryland
Congressman Dutch Ruppersberger; Israel’s Ambassador
to the U.S. Sallai
Meridor; and other senior Maryland public figures
Each Israeli participating
company will be introduced by Abba Poliakoff, the executive director of the
MIDC
• July 26 (full day, to be held on the Johns Hopkins University
campus in Baltimore) Conference
Morning sessions: panel discussion on regulatory and reimbursement
issues | Q&A sessions with major companies (BD Technologies,
Hanger Orthopedic, Martek Biosciences, MedImmune, Medtronic, Novation, and
others)
Lunch: The keynote speaker is Lester Crawford, former commissioner of the FDA
Afternoon sessions: panel discussion with life science investors
| 10-minute company presentations |
one-on-one meetings with potential partners
Evening: networking reception
to conclude the conference
See the complete program
agenda.
Download the MarketReach Life
Sciences & Medical Devices 2006 application and guidelines (Word
file).
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If you don't know what DRG stands for,
Amir
Inbar of
Mediclever, explains how these codes have dramatically
changed the reimbursement principles
of healthcare systems in the Western world.
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The International
Housewares Association (IHA) announced
that the 2007 International Home & Housewares Show
set record retailer attendance with an overall growth
of 2.8%. Total registration was over 60,114,
including nearly 22,000 buyers. The Show featured
more than 2,100 exhibitors from over 40 countries.
More than 500 of those exhibitors were new to the Show.
International buyer attendance grew 1.7% to 6,517 registrants.
Buyers visited from more than 100 countries, strengthening
the Show as a key event in the global homegoods business.
The show also attracted the attention of the U.S. and internation
media. Media attendees came from 27 countries outside the
United States.
It's not too soon to start thinking about next year's
show, which is scheduled for March 16 to 18, 2008, at McCormick
Place in Chicago, Illinois.
Trendlines represents the IHA in Israel. Read our impressions
of the 2007 Show. For information, contact Consultant
Debbie Yerushalmy (04.958.3323, ext. 122).
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The Office of the Chief Scientist has issued a
call for proposals for Vistech, a
$6 million bilateral industrial R&D
fund with Victoria, Australia.
The closing date is August
16, 2007. For details, see the
MATIMOP
website or contact Hadas
Bar-Or at 03.511.8166.
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