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| Trendletter > March 2006 |
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The Trendlines Group — March 2006 Trendletter
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FROM THE TOP: Jumping through Hoops
At The Trendlines Group we are always lecturing ourselves
and others about the importance of listening to feedback
from the market, so what I am about to say may seem, at
first, to be flying in the face of this important advice: Over
the years I have come to believe that you cannot let investors
make you or your company jump through too many hoops. What do
I mean?
As your company moves forward, every
potential investor you meet wants to prove that he or
she is smarter than you, both to lower your valuation and
just for fun. How do they do this? By telling you what
is wrong with your business plan, your product, your business
model, and your work plan. The problem is that every investor you meet
with will identify different problems.
While it
is certainly important to listen to feedback from every source and to check
yourself, your data, and your assumptions, all this advice needs to be
taken collectively so that you can reach your own conclusions to determine
the course of action.
Do not run and change your business plan
after every presentation.
Do question your assumptions and
conclusions at every opportunity. Use the investor
feedback as an opportunity to re-evaluate your business
plan and to improve your presentation.
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FROM THE TOP: Trendletter
Readers Respond |
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Last month's From the Top, "Speaking
the Same Language," sparked some
interesting responses from Trendletter
readers.
One sharp-eyed reader called to say,
"I really enjoyed this month's From the Top, but I looked
at your glossary to see the definition of broker [mentioned
in the column] and discovered it wasn't there." Good
point! We've added broker to our business
glossary.
Another reader wrote to share what it means to "speak
the same language" in his company.
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The Trendlines Group is pleased
to welcome Maura Rosenfeld to the team. Maura
will be identifying and pursuing business development opportunities
for the Group.
Before joining Trendlines, Maura led her own consulting
business (M. Rosenfeld Consulting). For seven years prior
to that, she served as general counsel and corporate secretary
for RiT Technologies Ltd. (a member of the RAD Group) in
Tel Aviv.
"I am excited about joining and working with
the quality team at The Trendlines Group, and I look forward
to exploring new business opportunities for Israeli companies."
Maura will be based in the Tel Aviv area, where she lives.
She can be reached at 050 877-7012.
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Nearly 100 businesspeople, entrepreneurs,
and other professionals attended this one-day seminar in
January at the Tel Aviv Hilton.
The presentations from the seminar are now available
on the Israel Export & International Cooperation
website.
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The
U.S. Health Care Market for Device Manufacturers:
Coding, Coverage and Payment (Lynn
Shapiro Snyder, Epstein Becker & Green,
P.C., Washington, DC) |
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If
You Build It, Will They Cover It? (Robert
Wanerman, Epstein Becker & Green) |
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Coding for Medical Devices (Marcia
Nusgart, Nusgart
Consulting) |
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Market Entry Strategy (Steve
Rhodes, The
Trendlines Group) |
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MarketReach
America Medical Devices 2006 (D.
Todd Dollinger, The Trendines Group) |
Speaking of the IEICI, congratulations to Avivit
Barkan on being named the
IEICI employee of the year. Avivit is the executive for
Hardware & DIY and Packaging.
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As the premier housewares
marketplace, the International
Home & Housewares Show is the place to see the latest
products, design innovations, and merchandising techniques.
This year's show is March 14-16 in Chicago,
Illinois.
Show stats: 2,220 exhibitors from 42 countries
... 60,000 attendees from more than 100 countries ... 13,500
U.S. buyers ... 5,000
non-U.S. buyers.
We've been attending the show for more than 25
years. This year is no exception. Mark Dollinger, president
of Trendlines America, will be on hand to walk
the aisles, conduct meetings, accompany attendees, and more.
Download
registration information for the show. Contact Senior
Consultant David Simons (04 958-3323, ext. 104) for information
on how Trendlines can help you get the most out of the 2006
event -- even if you are not planning to attend.
The Trendlines Group represents the show sponsor, the International Housewares
Association (IHA), in Israel.
Speaking of the IHA, Trendlines' own Going
to a Trade Show publication was mentioned and featured
in The Export Explorer,
the IHA's monthly newsletter. (We prepared
a special version of this informative, step-by-step guide for the IHA.)
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The Boston Haifa Life Science Initiative (BHLSI),
in collaboration with MATI Haifa, is sponsoring a one-day
bioseminar on
April 3, 2006, at Haifa University. The seminar
is intended to help Israeli life sciences companies establish
connections with investors, partners, and leaders in Israel
and Massachusetts.
Selected topics: Strategies for Raising Capital, Protecting
IP Assets, Building the Team with an Eye toward U.S.
Market Entry, Identifying Clinical Trial Partners, In-Licensing
and Out-Licensing, and more.
Keynote speaker: Dr. Rafi Beyar,
president, Rambam Medical Center, will be speaking on "Establishing
Research and Clinical Collaborations in Life Sciences R&D."
Information: Space
is limited. Registration
deadline is March 23. See the seminar
program or register
online. For
more information, contact Nir Levi (04 853-1439) of the
BHLSI.
Steve Rhodes, chairman of The Trendlines
Group, will be among the other presenters. The Trendlines
Group is one of the seminar sponsors.
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SEMINAR:
Raising the Courage Index |
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The American-Israel Chamber
of Commerce is sponsoring a seminar facilitated by The
Courage Institute. The seminar, Raising
the Courage Index of Global Enterprise Project Teams, presents
a practical approach to managing "people issues."
Information: The
program will be held Thursday morning, March 16, at the
Villanova Conference Center, Radnor, Pennsylvania (outside
of Philadelphia). See seminar
details or contact Sylvia Burlin (04
990-5017) of The Courage Institute
for more information.
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The U.S. Embassy
in Tel Aviv has introduced a new visa
information web service for timely, accurate information
on how to apply for nonimmigrant (or immigrant) visas and
for scheduling appointments for a nonimmigrant
visa interview.
As of March 2, 2006, all
appointments for nonimmigrant visas are scheduled through
the visa information web service, and not through travel
agents. (However, appointments scheduled
previously through travel agents are still valid.)
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A raise for Cellvine ...
EMZA Visual Sense gets a mention ...
ETView signs contract ...
Technology from IDesia in Forbes ...
Kamada signs agreement ...
Microvascular's product
in clinical trials ...
OTI in
Costa Rica ...
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Chris
Cushing, U.S. homeland security expert,
reminds us that in the next week the U.S. government Technical
Support Working Group (TSWG) will release solicitations
for up to $75 million in homeland security/first
responder research. Chris says, "Israel is one
of only three foreign countries with which TSWG
has an agreement."
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©2006 Trendlines International Ltd. All rights reserved.
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