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 Trendletter > May 2006
 
The Trendlines Group — May 2006 Trendletter
Vol. 8   No. 5 May 2006
SPECIAL PROGRAM ANNOUNCEMENT:
MarketReach America Life Sciences & Medical Devices 2006
Trendlines and the Maryland/Israel Development Center are pleased to announce their fourth MarketReach America program, Life Sciences & Medical Devices 2006.

Up to 20 selected life science and medical device companies will be accepted to participate in the seminar and venture conference in Baltimore, Maryland, from Monday, June 19 to Wednesday, June 21. Application deadline is May 31, 2006.

Program highlights:
• Small-group sessions and networking with business development executives of
   leading companies such as Medtronic, MedImmune, Bristol-Myers Squibb
• Individual presentations and one-on-one meetings with corporate investors,
   angels and VCs
• Direct discussions with U.S. experts in reimbursement, clinical trials, and
   regulatory issues

All participating companies will be invited to attend a one-day coaching session in Israel before the Baltimore conference.

• Download the MarketReach Life Sciences & Medical Devices 2006 application
  (Word file).
• See complete program details (PDF file).

For details, contact Tina Ornstein (04 958-3323, ext. 120, or 050 877-7005).

FROM THE TOP: The Essence of Time
In our hectic, multitasking lives, time has become a precious resource. There is a great deal of interesting literature out there on time management, with some of the "gurus" in the field being Alec Mackenzie, Alan Lakein, Julie Morgenstern and, of course, Stephen Covey.

Although I make no pretensions to having achieved anything even close to effective time management, when I find myself getting overwhelmed by "too much to do and not enough time to do it," I try to get myself back on track by reminding myself of the following truths that I have gleaned over the years.

Have clear goals that are specific, measurable, realistic, and achievable. Goals give direction and help you decide what's important.

Take time to think and plan. It is time well-spent. Start the week with a plan and end the week by reviewing what was accomplished, why some things were not accomplished, and how you can improve for the coming week.

Prioritize. If your goals are clear, it is easier to understand what high-priority tasks should be given more of your precious time, and what are lower priority tasks. The famous Pareto law is that 80% of the reward comes from 20% of the effort. Identify what that 20% should be for you, in light of your goals, and then prioritize to concentrate on that.

Have a prioritized to-do list. It doesn't matter whether it's daily or weekly, but it should be detailed and should include recurring tasks. Keep it updated.

Don't procrastinate. If it's important, take care of it, even if it's one of those unpleasant tasks that you love to avoid.

Be flexible. Plan only 50% of your time, allowing time for interruptions and distractions. But if you're interrupted, be sure to get yourself back on schedule.

Delegate: Dwight D. Eisenhower (U.S. president from 1953 to 1961) made it clear to his staff that nothing should be brought to him unless it was both urgent and important. If it wasn't urgent, it could wait; if it wasn't important, someone else could handle it.

Learn to say "no." Learn how to "neglect" tasks that are not high in your own priorities. Beware of others' urgencies becoming your own and eating into your precious time.

- Tina Ornstein, Managing Director
See the From the Top
archives.

In early April, Tina attended the Maryland Department of Business & Economic Development International Trade Week conference in Baltimore. During the conference, the 12 MDB&ED trade representatives from around the world attended a number of meetings with Maryland-based industry leaders, including Northrup Grummon.

ORIGINAL ARTICLE: Information in Focus

Eighteen years ago, Paula Eiblum started Infocus Research Services in the basement of her home in Rockville, Maryland (near Washington, D.C.). Karen Kozek, Trendlines marketing communications consultant, takes a closer look at this specialized service that competes with the Web itself.

ANNOUNCEMENT: MedImmune Looks for Collaboration Opportunities in Israel
MedImmune is a highly successful Maryland-based biotech company that discovers, develops, and markets antibodies and vaccines in the areas of oncology, immunology, and infectious diseases. Their senior business development manager, Dr. George Pipia, will be in Israel for a week in the first half of May to look for licensing, research, and other collaboration opportunities in MedImmune's well-defined areas of interest -- and Trendlines is coordinating his visit. For further information, contact Tina Ornstein.

MedImmune will also be participating in this year's MarketReach America Life Sciences and Medical Devices conference taking place in Baltimore on June 19-21.

PROGRAM ANNOUNCEMENT: France-Israel Binational R&D Fund Launched
The Israeli Industry Center for R&D (Matimop) announced a France-Israel Binational R&D Fund (FIRAD). Like other government-sponsored binational funds, FIRAD fosters collaborative links between French and Israeli technology organizations and assists in the establishment of long-term French-Israeli alliances.

For more information, contact Aaron Stern, director, Israel-France Industrial R&D Program (03 511-8111, ext. 41).

CONGRATULATIONS: DNR Bio-Imaging Unveils New Website
The company is one of the world leaders in the manufacture of gel documentation and analysis equipment for the molecular biology research community.

DNR Bio-Imaging Systems recently unveiled its new website that shows off all of its products in gel documentation and analysis, transilluminators, acquisition and analysis software, and accessories.

Trendlines worked with DNR and the company's Web designer and developer to arrive at the overall message and to develop content that best reflects that message.

NOTICE: Holiday Closing
Due to the Yom Ha'atzmaut (Independence Day) holiday, our Shorashim offices will closed from 2 p.m. on Tuesday, May 2, and all day Wednesday, May 3.

CLIENT NEWS
BOS launches BOSaNOVA Mobile...
Boston-Haifa Life Sciences Initiative and new biotech park ...
PACE award to Cognitens ...
Dmatek wins European contracts ...
Hydro-Industries and Wal-Mart...
A raise and IPO for Microheat ...

Congratulations to ApProtect. The company took second place at the Most Promising Israeli Internet Startup of 2006 (TheMarker COM.Vention in Tel Aviv).
Biotech Israel Is Now Biomed Israel
We'll see you at Biomed Israel 2006 in Jerusalem, May 29-31, 2006. (Stop by and see us at the Maryland booth.)

Biomed will include therapeutic sessions in cardiology, orthopedics, and nerve stimulation. Two diagnostic sessions will be dedicated to biomarkers and imaging. "Healthcare Beyond 2010" will close the conference. This year's conference marks the first appearance of Israeli medical device companies.

For more information, contact David Simons 04 958-3323, ext. 104.

©2006 Trendlines International Ltd. All rights reserved.
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