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| Services > Our New Website |
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We advise our clients to review their sites regularly and to take a much closer look at revising their websites annually. We took our own advice and in June of 2004 introduced our new website. This is the fourth company website we've done, and it's new in every way.
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| New and Improved Navigation |
 On the side. Our website is filled with content — articles and reports that are timely, original, and extremely helpful to anyone in business. We felt that one of the shortcomings of our previous site was that this important original material was buried — a common problem on websites where content is added on a regular basis.
Therefore, we thought a lot about what we wanted in a navigation panel. In the end, we separated our "library" from general company information.
The Trendlines Library contains —
 the Newsroom, an expanded section on company and client news;
Todd and Steve's thoughts in "From the Top";
our original articles about business, finance, and more;
Trendlines America's Mark Dollinger's "View from the States";
industry reports, our "In Brief" industry reports, and much more.
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There's also handy print, send, and save icons for any page on the site.
On the top. The upper navigation panel links to information about Trendlines and our range of services; our expert panels, portfolio, client list, the Trendletter, and contact information. As well, we've added a quick link to our Hebrew section.
Directly under this navigation bar there's an easy way to subscribe to the Trendletter as well as a site search.
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| A Whole New Look and Feel |
| The changes don't just stop at the navigation. |
| | | We added a little bit of "flash" incorporating our tagline ("Marketing companies. Marketing opportunities.") at the top of the site.
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| | | On the home page, colorful "cards" show off The Trendlines Group companies and various services. These cards change every time the home page is accessed or refreshed.
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| | | We changed the font face and font size in the articles to make the pages easier to read. And we added more space between the lines and around the page.
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| | | We adopted a whole new color scheme. Our new web colors played a key role in the design of our other recent publications (new company brochure, promotional CD, presentation, Raising Money report, and so on).
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| | | We've used more photos throughout the site.
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 This site was conceived of, developed, produced, and written by Trendlines. As we often do on important projects that have a heavy emphasis on graphics and design, we worked closely with our friends at the graphic design group, StudiOz, for overall design, invaluable production assistance, and new site administration. We recommend them highly.
We hope you find our new site — and new look — easy to look at and easy to use. We look forward to receiving your comments.
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©2002–2008 Trendlines International Ltd. All rights reserved.
Phone: +972.4.958.3323 | postmaster@trendlines.com
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