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 Trendletter > August 2006
 
The Trendlines Group — November 2006 Trendletter
Vol. 8  No. 11 November 2006
We are gearing up for our 3rd Annual Trendlines/WolfBlock Venture Conference on December 7, 2006, in Philadelphia, Pennsylvania. This month we present our special special issued dedicated to all things VC!

ATTEND THE SPECIAL PRE-CONFERENCE EVENT
Tel Aviv, Tuesday, November 7, 2006, 15:00-17:00
WolfBlock and Trendlines will present important tips and guidelines for maximizing your presentation and participation in the conference. There is no charge for this event, but space is limited. To reserve your place, contact Tina Ornstein at The Trendlines Group (04 958-3323, ext. 120).


FROM THE TOP: The Venture Conference Adventure
Steve Rhodes: There was a time, not too long ago, when I did not "believe" in venture conferences. But in the last three years, I have attended over half a dozen such conferences and I must admit, I've changed my mind. They can be a great opportunity to establish new relationships, to share information, to network, and sometimes even to raise money.

Many people who are considering whether to attend a conference ask me: "What are the chances of raising money?" I think this is really the wrong question. If the typical conference has 25 presenters, and one or two deals come out of it, that is a great result. Yet the "chances" of raising money in this scenario would be under 10%.

So who should attend, and why? Venture conferences, especially those that include industry investors and angels, provide a great opportunity to —
  • establish high level relationships that can be valuable in the future;
  • get great market feedback on your product, your business plan,
     and your presentation.
   •share industry information with other companies in your field; and
   •identify new opportunities for partnering, cooperation, and sales.

Attend the conference believing in yourself and in your ability to be the one or two that "succeed." Be prepared to "profit" in other, less tangible or immediate ways. And if the conference is overseas (like the Trendlines/WolfBlock conference in Philadelphia next month), look for other meetings to schedule before and after the event to take maximum advantage of your trip.



D. Todd Dollinger: Are you raising money? If the answer is yes, it means you're selling something. And what you're selling is very complex. But that complex sales transaction starts with one thing: You.

When raising money, you need to know what you want now, and you need to explain it through where you’re going in the years to come. This means knowing how much you want to raise and what your vision is. And you need to be very, very good at telling that story.

Selling is a process. Yes, you know where you are going, but you need to think in terms of the milestones you must achieve on your journey. Your first milestone -- relationship building. You need to make that great first impression. To make that great first impression starts with meeting the right people. One of the ways to meet the right people can be at venture conferences that are appropriate for you and your company.

A venture conference that is right for you means that its --
  •investors invest in your current -- or future -- geographic area;
  •focus is stage appropriate ("first rounds," angel); and
  •industry orientation fits you (life sciences, IT, security, consumer products).

Steve Rhodes and D. Todd Dollinger, Chairmen
See the From the Top
archives.

PROGRAM ANNOUNCEMENT: WolfBlock/Trendlines Annual Venture Conference (December 7, Philadelphia, Pennsylvania)
Our 3rd Annual WolfBlock/Trendlines Israel Venture Conference will take place in Philadelphia, Pennsylvania, on December 7, 2006.

Last year's conference attracted 90 investors, venture fund representatives, angel investors, and corporate investment and business development executives -- all with a specific interest and focus on business and investment opportunities in Israel. Read Tina Ornstein's article about last year's conference.

Participation is limited to 25 Israeli companies involved in the life sciences, information technology, or security.

Registration closes November 16, 2006. For details, contact Trendlines' Tina Ornstein (04 958-3323, ext. 120) or Maura Rosenfeld (050 877-7012).

ORIGINAL ARTICLE: It's the Vision Thing

How do you know if the vision you have for your company is reasonable?

ORIGINAL ARTICLE: Knocking on Opportunity's Door
You need to be prepared to answer the questions the VCs will ask.

CALLS FOR PROPOSALS: Technological & Industrial Cooperation, Israel-Germany
The Technological & Industrial Cooperation Israel - Germany announces a call for proposals in Innovation in the Development of Medicines. The deadline for this call is January 19, 2007.

The Technological & Industrial Cooperation Israel - Germany is a binational fund promoting industrial application of technologies/know-how developed in Germany and Israel. Universities and non-university research establishments in the two countries are also invited to participate in collaborative projects as subcontractors.

For information on calls for proposals in the Technological & Industrial Cooperation Israel - Germany, contact Raul Goldemann, director, 03 511-8178.


SAVE THE DATE: January 15, 2007
As a follow-up to the very successful MarketReach America seminars on reimbursement that they led in Israel and Baltimore earlier this year, Lynn Shapiro Snyder and Robert Wanerman of Epstein, Becker & Green will be conducting another seminar on January 15, 2007, in Tel Aviv.

Lynn and Robert will be exploring a series of hands-on case studies on real-life reimbursement, coding and coverage issues faced by medical device and pharma companies seeking to penetrate the U.S. market. The seminar will also explore the connection between a company's reimbursement strategy and its fundraising efforts.

Watch upcoming Trendletters for conference details. For additional information, contact Tina Ornstein at 04-958-3323, ext. 120
.

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Our U.S. Expert
Mark Dollinger, president of Trendlines America, had an extremely busy working visit during to Israel the week of October 22.

In addition to meeting with clients, Mark spoke to 80 people at the Federation of Israeli Chambers of Commerce on "Drilling for Success: Commercialization in the United States."


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