Vol. 9  No. 11 November 2007
FROM THE TOP: Laundry "Service"?
You know the laundry bag in your hotel room that has “Laundry Service” written on it? Well, sometimes you get “service” and sometimes you don’t. On a recent trip to the States, the lack of laundry service in a Marriott hotel in Boston turned into a very successful lesson in customer service.

I turned in my laundry to the front desk in the morning with the expectation that it would be returned the same evening. After a full day of meetings, I returned to my room. Guess what? No laundry.

I called the front desk to inquire about my laundry. The woman I spoke with assured me she would investigate and call me back. I am not particularly patient. After five minutes, I headed to the front desk.

There, I was greeted not with laundry service but with true customer service. I was so impressed with the customer service that I wrote the following to Mui Hang, the woman who helped me.

Thank you for following through as you promised.

While I was very disappointed by this problem, I was impressed by your thorough response and your follow-up. You achieved something rare:

You did not say "I've done all that I can.” Instead, you told me exactly what steps you took. Through this, I understood you had done all you could do. Then, you told me what you would do next — and you did it.

What you did for an aggravated customer -- and the professional and friendly manner in which you did it -- is a compliment to you and to Marriott.

I would appreciate it if you would share my note with your supervisor.

My thanks for your attention and your efforts.


My laundry did not arrive by the time I checked out of the hotel. Mui Hang assured me they would FedEx the laundry to me. And they did! The laundry arrived in Israel one day after I did.

Mistakes happen. How you deal with them is the measure of ... you.

By the way, Mui Hang is the assistant general manager at this Marriott. She started in that position the day before my laundry incident.

Todd Dollinger, CEO, T.I.F Ventures
See the From the Top
archives.

LAST CALL: The 4th Annual Trendlines/WolfBlock Venture Conference (November 28, 2007, Philadelphia, Pennsylvania)
Just a few places remain for the 4th annual Trendlines/WolfBlock Venture Conference on November 28, 2007. If you are an Israeli company involved in life sciences, cleantech, or IT, this is the one venture conference you won't want to miss

Present to and network with dozens of venture fund representatives, angel investors, and corporate investment and business development executives -- all of whom are focused on business and investment opportunities in Israel. Last year's conference attracted close to 70 investors.

The conference will be held at WolfBlock's offices in Philadelphia, Pennsylvania. Participation is limited to 25 Israeli companies. For more information, contact Tina Ornstein (04.958.3323, ext. 120) or Maura Rosenfeld (050.877.7012).



Companies attending this year's conference attended a pre-conference seminar in Tel Aviv on October 30. They received conference details from David Gitlin, WolfBlock partner, and Tina Ornstein, managing director of Trendlines. Karen Kozek, senior marketing communications consultant at Trendlines, presented the conference attendees with a presentation filled with effective tips "guaranteed to make them better presenters."

Good luck to all of the Israeli companies participating in this year's conference.

ORIGINAL ARTICLE: Tips for Meaningful Meetings
Mark Dollinger, president of Trendlines America, and Todd Dollinger, CEO of T.I.F. Ventures (and Trendlines chairman), give key tips for turning an ordinary meeting into a successful event.

Trendlines at MEDICA
We were "on the ground" at this year's MEDICA (November 14-17).

Andi Chai (Senior Consultant, Trendlines International), D. Todd Dollinger (CEO, T.I.F. Ventures), Mark Dollinger (President, Trendlines America), and Steve Rhodes (CEO, Misgav Venture Accelerator)
, all traveled to Düsseldorf for this year's show.

Todd called in with this observation: "I've noticed something interesting this year. In a number of cases, I do not have a clear idea from the booth signage, text, and materials what the company is doing or selling. I need to go into the booth to find out. Due to the tremendous scope of the show, I don't often have time. So I just walk right by. Because of unclear messages or ideas, the companies may be missing opportunities."
PROGRAM ANNOUNCEMENT: INTERNATIONAL HOME & HOUSEWARES SHOW 2008 (March 16-18, 2008, Chicago, Illinois)
The International Home & Housewares Show is the world's premier event for what's new for home and house.

One of the most exciting opportunities for show attendees is the behind-the-scenes retail tour (Wednesday, March 19). This full-day event visits some of the most exciting retailers in the Chicago area. There's no better way to understand the strength of the American market than to experience it first-hand. And there's no better way to see it than this tour.

Currently scheduled on the tour are visits to the following retailers:

• Best Buy
• Circuit City
• The Container Store
• Crate & Barrel
• The Great Indoors
• Linen'n'Things
• Target
• Wal-Mart
• Williams-Sonoma

 
We've been attending the Show for nearly 30 years. For information about how Trendlines can help you at the Show (even if you can't be there), contact Debbie Yerushalmy at 04.958.3323, ext. 122
.

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