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| Trendletter > October 2006 |
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The Trendlines Group — October 2006 Trendletter
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| Vol. 8 No. 10 |
October 2006 |
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FROM THE TOP: Quiet Please
Twenty-some years ago Eliezer Lerner, a
retired senior officer at Bank Leumi, gave me some simple
advice that I have always remembered. I was young, and moving
from the Bank's branch in Chicago to the head office in Tel
Aviv. Lerner said to me: "When you get to Tel Aviv,
you will find that there are many things there that you do
not like or that could be improved. But, for your first 30
days on the job, keep your mouth closed and listen."
Over the years, the wisdom of this comment has never faded.
On
the contrary, I see it demonstrated (in the negative) frequently.
How many times do we see bright, enthusiastic new employees
telling us what we are doing wrong -- on their first
day on the job? And how do we feel about their comments?
Of course, this advice does not just apply to new employment
situations, it really applies to any
new situation that we are thrown into.
Why
is it so important to "just
listen" during those first days?
As bright as we might be, we never know as much about
the situation -- including facts, background, internal
politics -- as those who have been involved a long
time.
During those first days, we don't really know or understand
the interpersonal dynamics, so don't know whose toes we
are stepping on. We don't necessarily even understand the
roles of all those listening to our wise suggestions.
It is unlikely that our audience will give our comments
much credence in those first days; we first need to build
up some credibility and develop the relationships that
will cause people to want to listen to us.
So whether in a new job, a new project team, a job interview,
or a sales call, and as tempting as it is in those first
meetings/days/encounters to demonstrate our wisdom and
ability to solve all the problems on the first day, my
advice is "keep your mouth closed and listen."
Steve Rhodes, Chairman
See the From the Top archives.
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If
you are forward-looking and future-focused, then
the Trendlines-Technion
Global Strategy Consulting Project presents an
exciting opportunity for you.
This
9-week graduate-level course (fall/winter
'06/'07 semester) brings together the business and academic
communities in a unique environment.
Participating
companies receive hundreds of hours
of high-quality market research and analysis, marketing
consulting, business development, an added-value strategic
("go-to-market")
marketing plan, and initial strategic partner contacts.
For more information, contact Tina Ornstein
(ext. 120) or Naomi Alper (ext. 111) of the Trendlines
Group at 04 958-3323, or Prof. Avi Fiegenbaum at the Technion
Strategy Laboratory (052 261-3360).
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In cooperation with The Trendlines
Group, MedicGuide Ltd. is sponsoring a one-day,
hands-on workshop that will teach and
practice the steps and principles involved in submitting
an application and preparing a technical file for CE
approval of medical devices. The workshop will be held
on Tuesday, October 17, 2006, at the Sharon Hotel in Herzliya Pituach
Participants will acquire the skills
necessary to handle the CE registration process for
medical devices in-house. It is geared to managers
of start-up companies and regulatory managers.
MedicGuide is a dynamic
CRO (Contract
Research Organization) with years of experience in
guiding its clients through all stages of drug and
medical device approval.
For more information, contact Dr.
Yoram Rubin of MedicGuide
at 04 834-2155.
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Marketing
Communications Consultant Karen Kozek looks at how small
Israeli wineries are making a big splash internationally.
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PROGRAM
ANNOUNCEMENT: MEDICA (November 15-18, Düsseldorf,
Germany) |
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Make the most of your MEDICA experience with expert help
from Trendlines. We have a proven track record in assisting
Israeli medical device companies expand their markets.
Through our attendance at MEDICA, we can help your company maximize opportunities
at the conference by --
• Setting up meetings with qualified parties prior to the conference
• Accompanying you to the conference and meetings
• Developing or reviewing your marketing materials for the conference
• Representing your company, if you are unable to attend, by "walking
the aisles,"
gathering information, and meeting with clients on your behalf
This year's MEDICA is November 15-18 in Düsseldorf, Germany. Last year's
show drew more than 137,000 people from 100 countries. With more than 4,000 exhibitors
from 62 countries, MEDICA is the world's largest medical device exhibition.
For more information about how we can help you make the most of MEDICA, contact
Maura Rosenfeld at 050 877-7012.
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We are pleased to announce the 3rd
Annual WolfBlock/Trendlines Israel Venture Conference in Philadelphia,
Pennsylvania, on December 7, 2006.
If you are an Israeli company involved in the life sciences, information technology,
or security, this venture conference is an opportunity you won't want to miss.
You will have direct access to dozens of venture fund representatives, angel
investors, and corporate investment and business development executives
-- all of whom are specifically interested in business and investment opportunities
in Israel. Last year's conference attracted 90 investors.
Building on the success of last year's event, this year's conference is going
to offer even greater opportunities for presenting your company, both formally
and informally, to targeted investors.
Registration closes November 16, 2006. Participation
is limited to 25 companies. For details, contact Trendlines'
Tina Ornstein (04 958-3323, ext. 120) or Maura Rosenfeld
(050 877-7012).
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SAVE THE DATE: January 15, 2007 |
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As
a follow-up to the very successful MarketReach
America seminars on reimbursement that they led in Israel
and Baltimore earlier this year, Lynn Shapiro
Snyder and Robert
Wanerman of Epstein,
Becker & Green will be
conducting another seminar on January 15, 2007, in Tel Aviv.
Lynn and
Robert will be exploring a series of hands-on case studies
on real-life reimbursement, coding and
coverage issues faced by medical device and pharma companies
seeking to penetrate the U.S. market. The seminar
will also explore the connection between a company's reimbursement
strategy and its fundraising efforts.
This MarketReach
America event will be co-sponsored by the Maryland/Israel
Development Center and the Life Science Industry section
of the Israel Export & International Cooperation Institute.
Watch upcoming Trendletters for conference details. For
additional information, contact Tina
Ornstein at 04-958-3323,
ext. 120.
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Changes at BOS
Growth in sales for Dmatek ...
Hydro-Industries in
the news ...
OTI and
Chevron and OTI in
Turkey ...
FDA approval for Perrigo ...
Sol-Gel raises
$7 million ...
An office in Taiwan for Tehuti ...
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Meet with Our U.S. Expert |
Mark
Dollinger, president of Trendlines America,
will be on a working visit to Israel the week
of October 22. To arrange a meeting with Mark,
or to learn about how Trendlines can assist
with your U.S. business development, contact
Maura Rosenfeld (050 877-7012).
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©2006 Trendlines International Ltd. All rights reserved.
The Trendlines Group | Shorashim | M.P. Misgav 20164 | Israel | Phone: +972 4 958-3323
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