6 January 2009 E-MAIL SEARCH Home Page Newsroom From the Top Business Buzz Marketing Mix Financial Focus Management Matters PR Points Web Wisdom Industry Reports Business Glossary Resources U.S. Gov. Resources     Clients > New Markets for Polymers and Plastics   Field: industry (materials) Engagement: marketing assistance, market research, strategic planning, market trip, follow-up with distributors The Client In Brief Industry Reports from Trendlines Our In Brief industry reports are one-page highlights that present an overview of a specific industry, some fast stats, a description of Trendlines, and a summary of the work we've done for clients in the selected sector. Read our In Brief industry report on plastics. The company is a well established, medium-size (100 employees) manufacturer of polymers and plastic pipes. They have developed a polymer that lines the inner surface of ducts for fiber optic cables. The unique advantage of this polymer is its low-friction coefficient that facilitates longer stretches of cable through pipes, which means less fiber optics cable connectors and less loss of signal. Already exporting to several countries, the company was seeking to penetrate new markets and approached Trendlines for marketing assistance, including targeted research and a market strategy. What We Saw Rapid growth of the fiber optics industry presented new opportunities for the company to capitalize on its competitive advantages in order to penetrate new markets. And, their main competitor's patent was about to expire. Together with the client, Trendlines decided to focus on four countries that represented great potential for product sales. What We Did First we needed to understand the market structure and dynamics in each of the four target countries. To do this, we — researched the relevant standards and regulations, identified potential customers and end-users (pipe manufacturers and telecom companies, respectively), and interviewed the decision makers. We then created a market overview for the client, based on our in-depth research and market analysis. Our report summarized information on each country and included lists of contacts. What We Discovered Industry maps prepared for each of the four countries, we found that the markets were quite different structurally and in other ways. Based on this research, our advice to the client focused on who to approach, how to approach them, and where to invest their efforts. Outcome The client has concluded distributor agreements in the United States, based on an initial contacts made by Trendlines, and has received orders in the millions of dollars. As for Trendlines, we are happy that the client was satisfied — to the point of returning to us for further research, consulting, and business development work. ©2002–2008 Trendlines International Ltd. All rights reserved. Phone: +972.4.958.3323 | postmaster@trendlines.com Directions | Privacy Policy | Site Map This site contains material copyrighted by third parties. This site is best viewed in Internet Explorer version 5 or higher.