| Putting Global Media Fascination of Israel to Work for You |
Bonus Presentation from Trendlines
Download our generic investor presentation, "Presenting
Your Company." You
can customize this presentation for your company and for your own funding needs.
Remember, a good presentation is only one part of your overall business development.
Trendlines can help you develop your strategy, chart out your goals, and develop
your business.
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Jerusalem hosts the third largest global media concentration
in the world. Charley J. Levine, CEO of PR firm Ruder Finn Israel, explains
what that has to do with Israeli businesspeople.
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| The Power of Public Relations |
It's a multi-platform world. What's the tool of choice for getting the message across? The answer is two words: public relations.
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| Brands: Mining for Black Gold |
 Brands are the untapped oil well of marketing. That's according to branding expert Michael Peters, speaking on "Exporting Brands," a recent seminar sponsored by the Israel Export & International Cooperation Institute seminar.
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The Other Kind of Hardware |
A report from Trendlines' Managing Director Steve Rhodes on the National Hardware Show. Steve attended the Show, which was held from August 11 to 13 at McCormick Place, in Chicago, Illinois. Trendlines' staff members have been attending the annual Hardware Show for 10 years.
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Optimizing Your Brand Image in Europe |
Being conversant with the cultural differences that exist across Europe is essential in putting together a successful PR strategy for the European market, according to Charlotte Gutman, managing director of CGP Europe, a pan-European PR agency.
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The Wizards at Oz |
In the heart of Misgav — a sprawling area in Israel's Western Galilee — behind a turquoise steel door, is the entrance to Studio Oz, a place not unlike the fictional kingdom of the same name.
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| Annual Reports: Going beyond the Numbers |
What do your shareholders, employees, competitors, customers, suppliers, and the media have in common? Simply this: When your company's annual report is released, they are going to scrutinize it very closely — and they are interested in more than just the bottom line.
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The Lowdown on Logos |
When is a spiral not just a spiral? When it's a logo, a marker of your corporate identity and the distilled essence of your company mission.
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Publicity Ahoy! |
Junk at your peril: PR may not be a lifesaver on stormy seas but it will help keep you sailing. Read on to find out how and why PR is a survival kit essential.
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| Message in a Capsule |
 If you're contemplating participating in a trade show, but don't know where to start, download our free guide, Going to a Trade Show.
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It happens to exhibitors and visitors alike, but concentrate on being the visitor for a minute. You enter into a crowded hall that is pulsing with excited voices, booth music, voice-overs, the ringing of a thousand mobile phones. Every booth you pass is clamoring for your attention.
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Pretentious Presentations, Sloppy Slides, and Spiritless Speakers |
Professional speaker Leah Guren tells us how to avoid the seven deadly sins of public speaking in this exclusive guest editorial.
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Putting Out the Word |
PR is nothing more than putting out the word when something happens, right? Well, that may be the stereotype, but the proper use and implementation of strategic public relations is much more. A guest editorial from Alan Weinkrantz.
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So You're Going to a Trade Show! |
"Eighty percent of success is showing up!," according to Woody Allen, but there's more to it if you're going to a trade show.
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Your Message for the Media |
A misquote isn't better than a no quote! Here's how to gain some control of the media.
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Something Sinister at Trendlines? |
 It's a right-handed world, so they say. And others say, even today, that left-handedness is an inconvenience, a bad habit, or a symbol of the sinister. There are no less than six "lefties" in our office. Just a coincidence? Or is there something sinister at hand?
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Leave 'em Laughing |
The last joke you got from the Internet may not be the best joke with which to open your next speech.
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