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 Trendletter > August 2006
 
The Trendlines Group — September 2006 Trendletter
Vol. 7  No. 9 September 2006
FROM THE TOP: Looking Back at the Year Ahead
The New Year is fast approaching and, with it, the opportunity to take a step back and contemplate the life we are leading -- sort of an inward, intimate performance review. Although this review will naturally include how we have stacked up as family members, as friends, as community members, and (for the believers among us) as God's children, we cannot exclude our working lives from the scrutiny. After all, most of us spend at least one quarter of our waking hours at work.

So here are the questions that I find myself asking around this time of year:

Have I helped to maintain an environment in which the Trendlines team can look forward to coming into work each day?
Have I let each one of them know how much I appreciate their hard work, loyalty, and professionalism?
Have I been careful about giving credit to others for their contributions to the successes of the last year?
 Have I succeeded in conveying to our clients and business associates how much they matter, how appreciative we are of the confidence they place in us?
 Have I been honest and upright in my dealings with others?

Inevitably, I find myself squirming uncomfortably under the hot spotlights of such difficult questions. I assuage my conscience with thoughts like "Come on, no-one's perfect." But mainly I take a deep breath and say "Where there's life, there's hope -- next year I'll try to do better."

On behalf of the entire Trendlines team, I would like to take this opportunity to wish you all a happy, healthy, and prosperous new year -- and a little bit of peace wouldn't hurt either.

Tina Ornstein, Managing Director
See the From the Top
archives.

PROGRAM ANNOUNCEMENT: The Trendlines-Technion Global Strategy Consulting Project
If you are forward-looking and future-focused, then the Trendlines-Technion Global Strategy Consulting Project presents an exciting opportunity for you.

This 9-week graduate-level course (fall/winter '06/'07 semester) brings together the business and academic communities in a unique environment.

Participating companies receive hundreds of hours of high-quality market research and analysis, marketing consulting, business development, an added-value strategic ("go-to-market") marketing plan, and initial strategic partner contacts.

For more information, contact Tina Ornstein (ext. 120) or Naomi Alper (ext. 111) of the Trendlines Group at 04 958-3323, or Prof. Avi Fiegenbaum at the Technion Strategy Laboratory (052 261-3360).

WORKSHOP ANNOUNCEMENT: CE Registration of Medical Devices --
A Hands-on Workshop
In cooperation with The Trendlines Group, MedicGuide Ltd. is sponsoring a one-day, hands-on workshop that will teach and practice the steps and principles involved in submitting an application and preparing a technical file for CE approval of medical devices. The workshop will be held on Tuesday, October 17, 2006, at the Sharon Hotel in Herzliya Pituach

Participants will acquire the skills necessary to handle the CE registration process for medical devices in-house. It is geared to managers of start-up companies and regulatory managers.

MedicGuide is a dynamic CRO (Contract Research Organization) with years of experience in guiding its clients through all stages of drug and medical device approval.

For more information, contact Dr. Yoram Rubin of MedicGuide at 04 834-2155.

ORIGINAL ARTICLE: Western Wall to Wall Street
Sam Hopkins wrote this report after attending the MarketReach America Life Sciences & Medical Devices 2006 program in Baltimore, Maryland.

PROGRAM ANNOUNCEMENT: WolfBlock/Trendlines Annual Venture Conference
We are pleased to announce the 3rd Annual WolfBlock/Trendlines Israel Venture Conference in Philadelphia, Pennsylvania, on December 7, 2006.

If you are an Israeli company involved in the life sciences, information technology, or security, this venture conference is an opportunity you won't want to miss.

You will have direct access to dozens of venture fund representatives, angel investors, and corporate investment and business development executives -- all of whom are specifically interested in business and investment opportunities in Israel. Last year's conference attracted 90 investors.

Building on the success of last year's event, this year's conference is going to offer even greater opportunities for presenting your company, both formally and informally, to targeted investors.

Registration closes November 16, 2006. Participation is limited to 25 companies. For details, contact Trendlines' Tina Ornstein (04 958-3323, ext. 120) or Maura Rosenfeld (050 877-7012).

HELP WANTED: Business Development Manager for Medical Device Company
One of our clients in the disposable medical device field is looking to hire a full- or part-time business development manager. The company recently completed development of its first product. It will submit the product for FDA approval in September, and expects to launch product sales in the United States early next year.

The successful candidate will be responsible for recruiting and managing distributors, supporting sales efforts, and marketing to potential strategic partners.

Send CVs to postmaster@trendlines.com.

The Trendlines Summer Reading List
Maura: The Coffee Trader by David Liss.  A story of cutthroat financial schemes, merciless creditors, collapsing markets and deceitful men. Great characters and great story.

Kippy: Russian Debutante's Handbook by Gary Shteyngart.  I picked this up in the airport just before getting on a 12-hour flight. Having no prior knowledge of the book or its author, I was pleasantly surprised to find the long flight over in what seemed like no time at all and myself completely emerged in the adventures of Vladimir Girshkin, a 1970s Russian-Jewish immigrant to the United States who finds himself fleeing his adopted homeland back to the former Soviet Union. The adventures of this young, never-really-assimilated-into-American-mainstream bachelor makes for a thrilling read and offers telling insights into the quirks of assimilation for immigrants everywhere.

Todd: With the new Superman movie out, I suggest a re-reading the Superman comic books. They're fast, filled with action, hold your attention, and slip easily into any briefcase.

Steve: I have been reading the Bible from the beginning (never done it before) and am up to the Book of Isaiah. My review: A really strange book and our ancestors came from highly dysfunctional families -- makes you wonder how we got here. A lot of business and marketing lessons inside, including negotiations (successful and otherwise), branding and rebranding, contracts, and cross-cultural challenges!

Naomi: The Five People You Meet in Heaven by Mitch Albom.  A quick summer read that is exactly like the movie and leaves you with something to think about but nothing to depress you!

Karen: I found it difficult to read novels this summer because of the war, so I focused on reading magazines (Vanity Fair and Gourmet) and writing my blog.

Clients in the News

An investment for BOS ...
Dune receives CE mark ...
A raise for EMZA ...
A term sheet for GammaCan ...
OTI signs contract ...
Rabintex to provide helmets ...

The article "Israeli resolve, preparedness are keys to business response" published by Medical Device Daily quotes Trendlines Chairman D. Todd Dollinger.

Meet with Our U.S. Expert

Mark Dollinger, president of Trendlines America, will be on a working visit to Israel the week of October 22.

Mark can help you understand more about the complex U.S. marketplace -- and your place in it.

To arrange a meeting with Mark, or to learn about how Trendlines can assist with your U.S. business development, contact Maura Rosenfeld (050 877-7012).

©2006 Trendlines International Ltd. All rights reserved.
The Trendlines Group | Shorashim | M.P. Misgav 20164 | Israel | Phone: +972 4 958-3323

 

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