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| View from the States |
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Mark Dollinger, president of Trendlines America, brings you a bird's-eye view of what's happening in the U.S. market and writes about the implications for Israeli marketers.
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| The View from 2008 |
Israel Market Trip
Observations
Here are Mark's observations from his working visit to Israel in June 2008.
A Sense of the
State of the U.S. Retail Market
The U.S. retail marketplace has indeed gone through
some stormy weather that has brought about significant
changes as we come up on the end of Q1 2008.
Here is Mark's take on where the market was and where it
is going.
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The View from 2006
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Drilling for Success:
Commercialization in the United States
A number of the barriers
Israeli companies face when commercializing a product
in the United States.
The U.S. Retail
Landscape, Part 2
A closer look at the
structure of this vast and complex market sector.
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The View from 2005
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The U.S. Retail Landscape, Part 2
The changing realities and landscape of the U.S. retail
marketplace.
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The View from 2004
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U.S. Business Development — It's a Process
I've had a number of conversations that being something like this: "My cousin in LA lives on the same street as the director of marketing of Corporation XYZ. He said he can arrange a meeting and probably close a deal with him as soon as I get there." (January 2004)
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The View from 2003
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Why Do Business in the United States?
As I thought about what to write about this month, I realized that in the two years or so I've been writing this column, I have never discussed the issue of why an Israeli company should attempt to do business in the States. (November 2003)
The Art of the Deal
 Partnering with overseas companies makes sense. Cultural issues and differences can be effectively bridged in the often frustrating — and sometimes painful — process of negotiating a contract. Understanding the negotiation process from the perspective of the American partner will give you an advantage in crossing the cultural gap. (October 2003)
The New Travel Equation
This month marks two years since the events now referred to as 9/11. The events have left an indelible imprint on the world in general, and the United States in particular. Here I look at the effect of 9/11 on air travel in the United States. (September 2003)
When Should You Take Your First Market Trip?
One of the most common questions that young companies ask is when is the right time to make their first market trip. Here are some critical milestones to guide companies in making this important decision. (August 2003)
Learn before You Leap
You are convinced that your new and exciting product can take the U.S. market by storm, but you know you need to do your homework before you start producing the millions of pieces that the market is waiting for. (May 2003)
Housewares 2003
 The 64th annual International Housewares Show, sponsored by the International Housewares Association (IHA), took place in Chicago, Illinois, in January. The show remains the premiere venue for housewares and home decor products in the world. (March 2003)
MEDICA 2002
 An expanded team of Trendliners made its annual pilgrimage to MEDICA in Dusseldorf, Germany, in November. In addition to myself, Steve Rhodes, managing director of Trendlines International; and Michael Pfeiffer, senior consultant, Trendlines Europe; were also in attendance. (January 2003)
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The View from 2002
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Growing Nutraceuticals
Over the past 20 years the nutraceutical industry in the United States has grown from a cottage industry targeting a fringe group of health food enthusiasts to a mainstream business embraced by the full range of consumers and healthcare professionals. (November 2002)
Assessing Barriers to Entry
Do I need a personal trainer or a personal researcher? One of the first reality checks we need to take before heading off into the wild blue yonder is to assess the various barriers to entry. (October 2002)
10 Tips to a Successful Trip
A properly executed marketing trip takes considerable planning, time, and resources. This month's column focuses on how to arrive at making the initial decision to take the trip. (July 2002)
It's All in the Perception
If there is a silver lining to the crisis that Israel is currently experiencing, it must be the improvement in the way that the average American perceives Israel. (June 2002)
Moving to the Close
You found a partner. Are you ready to take a trip down the aisle? (May 2002)
Making the Most of a Meeting
O.K. — your team has identified, qualified, and gotten an appointment with a U.S.-based company. Now the real work begins. (April 2002)
When What You Right Isn't Write
 The expression "You only have one chance to make a first impression" is generally thought of in regard to face-to-face meetings or presentations, not connected to witten material. But written communication and correspondence leave a lasting impression, both literally and figuratively. (March 2002)
Post-September 11 Travel in the States
Many of our Israeli clients have asked me if traveling in the States has become more
difficult following the tragedy of September 11. Some clients have even asked if it is
safe to travel to the States. (February 2002)
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