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Audit Your Website
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Once a year, we're forced to dig out our receipts and balance the books. But we can put a website online without stopping to figure out whether we've got a high return on investment and whether our website is delivering the dividends it promised when we started out.
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| Pulling Rank
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Doorways, cloaking, and hidden links — sounds more like a spy story rather than tactics to rise higher in the search engine wars. Getting high site rankings depends on more than just submitting your site URL to every search engine on the Net.
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| The Paper Chase
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 For those addicted to instant messaging, e-mail, and 24/7 access via the Net, it's hard to imagine life without it. But as marketers it behooves us to remember that not everyone on the planet is online or likely to be anytime soon. Print is alive and well — and should be an integral part of your marketing program.
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| Dust Down Your Website
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Keeping your website up to date isn't just good housekeeping, it's the essence of survival on the Web. Today's wired readership is used to current, accurate information 24 hours a day. They expect no less from the websites they visit. Here's a brief look at common Web boo-boos — and how to can avoid them.
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| Online, Onscreen — On Guard
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If you want to put your business plan on your website, think about its style and appeal. What suits the bankers and VCs might not appeal to surfers and searchers.
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| Planning Your Internet Marketing Strategy
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The key to your online marketing strategy will be recognizing and defining an unfilled or partially filled niche. Here's how to train your eyes. Chapter 4 of Planning Your Internet Marketing Strategy, by Dr. Ralph F. Wilson (John Wiley & Sons, 2002).
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| Site for Sore Eyes
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The graphics take forever to download, the text is almost illegible and then the browser crashes. Is this your site?
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| So You Want To Build a Website
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A quick guide on what it takes to plan and build a website.
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