FruitSpec featured in AgFunder’s Spotlight

AgriFood Tech Startup Spotlight: FruitSpec

By Lauren Manning, AgFunder (24 January 2019)

Many of us take for granted that we can enjoy fresh fruit year-round and probably have no clue just how much of a logistical feat this is for orchardists and fruit packing houses. Naturally, knowing what sort of yield to anticipate early in the season can be a gamechanger for growers, packing houses, retailers, and even consumers.


Israel-based startup Fruitspec is hoping to take the mystery out of yield prediction with its hyperspectral machine vision technology. Current yield estimations are based on extrapolation from manual counts of a few sampled trees. As these estimates may vary widely in their accuracy, the results are detrimental business decisions that cause a loss of revenue to all players, from growers to retailers.

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