FruitSpec featured in Fresh Plaza
An Israeli company develops an automated solution for estimating agricultural performance
Fresh Plaza (12 December 2019)
FruitSpec, a new Israeli company, seeks to revolutionize the world of fruit production, which covers more than 45 million hectares worldwide, by automating the estimation of crop yields.
To date, crop yields are estimated manually: the agricultural teams count the number of trees and, based on a sampling of some randomly selected trees in the field or in photos, estimate the production of the whole field. However, since it’s very difficult to distinguish the fruit that hasn’t ripened from the green leaves, it’s very common that these estimates are inaccurate, to the point that they have a 30 to 40 percent margin error, which negatively affects the producer’s profitability.