Mitsubishi Corporation eyes agrifood innovation through partnership with Trendlines Agrifood

Editor’s note: News of this partnership appeared in PR Newswire, CTech, Tech In Asia, The Business Times and Times Of Israel, 

Trendlines Agrifood announced that it has entered into a partnership agreement with Mitsubishi Corporation for the identification of emerging technologies and start-ups of interest to their global integrated business enterprise.

Organized into ten business groups, Mitsubishi Corporation operations span virtually every industry, and it is actively exploring innovation coming from Israel, where the agrifood sector has seen tremendous development in the past decade.

Trendlines Agrifood holds a wealth of experience in scouting and evaluating agrifood technologies for investment and development. Mitsubishi Corporation hopes to tap into this experience and together identify promising technologies that can be built and provide breakthrough innovation to global enterprises.

CEO Trendlines Agrifood Nitza Kardish PhD., remarked:

Collaborating with Mitsubishi Corporation is synergistic. We gain invaluable market and industry insights from a global leader in their field, and Mitsubishi Corporation leverages on our experience in technology evaluation and development.


Mitsubishi Corporation Tel-Aviv’s CInO and Head of Partnerships & Ventures, Leor Ben-Yakov, commented:

General Manager, Mr. Takashi Kai, and I are very excited about working with Trendlines. Our office is the Headquarters’ forward outpost mandated to tap into the Israeli innovation ecosystem across several key industries. By partnering with a highly reputable partner such as Trendlines we are basically creating a win-win-win collaboration opportunity for Trendlines, for MC and, of course, for top notch start-ups in Israel and abroad.