Portfolio

Phytolon

Healthy, efficient, and sustainable natural food color alternatives

Technology Development

Business Development

Revenue

Exited

Founded

2018

CEO
Halim Jubran, PhD
UN SDGs
3
12
13
15
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Investors
The Trendlines Group + Trendlines Agrifood Fund, DSM Venturing, Cibus Fund, Ginkgo Bioworks, Millennium Food-Tech, EIT Food, Consensus Business Group (CBG), Yossi Ackerman, Israel Innovation Authority, OpenValley Israel

About

Phytolon’s technology exploits the quality and benefits of betalains, a class of pigments found in plants, combined with the development of a novel technology for the reliable and cost-effective production of a wide range of betalain-based colors.

This technology is based on many years of leading research and groundbreaking inventions in the fields of plant metabolomics, genetics, and biochemistry, conducted and achieved by a research group from Israel’s Weizmann Institute of Science.

Market Need

The need for new natural food colorants is growing due to consumer demands for healthier food colorants to replace the synthetics that may have adverse effects on our health. The lack of reliable natural alternatives with respect to quality and cost-effective production has made the use of natural food colorants a challenge for the food industry.

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