Our highly experienced, professional staff of 40 employees in Israel, Singapore, and China bring wide-ranging skills in business, finance, technology and engineering, sales and marketing, law, communications, and operations. From day one, we are intensely involved in our early-stage medical and agtech companies and the entrepreneurs that lead them, assisting and guiding with business and technology development, finance, marketing communications, and administration.
Facilities: We have two offices in Israel (headquarters in the Misgav area of the Western Galilee and in the Tel Aviv area) and an office in Singapore. Our young companies are located in our facilities for the critical first two to three years, keeping expenses low and the entrepreneurial environment high.
As VP Business Development for Trendlines Agtech since 2012, Sarai Kemp is responsible for directing the business and financial development and fund-raising strategies and activities for early-stage portfolio companies developing innovative technologies and products in aquaculture, crop protection, precision ag, foodtech, and other related sectors.
Trendlines Agtech is part of The Trendlines Group. Trendlines invents, discovers, invests in, and incubates innovation-based medical and agricultural technologies, and is involved in all aspects of its portfolio companies from technology development to business building.
Sarai brings more than 18 years’ experience in agricultural, consumer goods, and high-tech industries, including in sales, marketing, and business development for international companies such as Afimilk and Keter Plastic. She has worked intensively with companies in East Asia.
Sarai received an MBA from Haifa University and a B.A. from Tel Aviv University.
More than 18 years of experience in agriculture, consumer goods, and high tech
Maya Schushan Orgad brings over six years of multidisciplinary experience that combines a broad science and technology background with project management, strategy, and business development.
Prior to joining Trendlines, Maya led entry into new areas of activities at Evogene, a leading, publicly traded biotech company involved in agtech, in which she served as director of business development. As part of her role, she identified new business opportunities, formulated business plans and entry strategies, led fundraising via grants, performed technology scouting efforts, and established multiple strategic collaboration deals with 1st tier agriculture companies.
Previously, she completed a PhD in computational biology in the Biochemistry & Molecular Biology Department at the Life Sciences Faculty of Tel Aviv University, graduating magne cum laude. Her PhD consisted of multiple international collaborative research projects in Israel and abroad, resulting in 10 publications in top-tier journals.
She also served as a scientific consultant in the Life Science Faculty Bioinformatics Unit, leading consulting research projects and workshops for both academia and industry. She received her MBA in Technology, Entrepreneurship and Innovation and a BSc in life sciences, both from Tel Aviv University.
Over six years of experience combining science and technology with strategy and business development
Ofir Hazut has over 12 years of experience and knowledge in life science start-ups and companies. He served as Director of Business Development and CEO in medical devices and agrotech companies. Prior to joining Trendlines, Ofir held the position of Director of Business Development at Evogene and CEO of MEway Pharma, a medical device company funded by Sanara Ventures (a medical incubator backed by Phillips and TEVA). Ofir Hazut advised VCs in investment strategy, deal flow and due diligence processes.
Ofir received his B.Sc in Neuroscience and MBA from Bar-Ilan University and M.Sc in Bio-Psychology from Tel-Aviv University.
Extensive experience in entrepreneurial ecosystem, business development, investment strategy, deal flow and due diligence process.
Andi Chai has more than 20 years’ experience formulating business development strategies for start-ups, young companies, and established companies operating in sectors ranging from health care to security.
At Trendlines, Andi is responsible for assisting our medical device companies with their strategic business development and marketing efforts. Working closely with the entrepreneurs, she builds business models and develops marketing strategies, identifies key players, and develops market surveys. Andi prepares the entrepreneurs for raising capital and meeting with investors by writing company fact sheets and business plans, preparing financial sales forecasts and P&Ls, developing investor presentations, and honing the company and product story.
Andi has significant experience organizing international road shows for medical companies and supporting Trendlines’ marketing efforts at conferences such as Biomed.
She received an MBA from The Hebrew University of Jerusalem and a BBA in International Business from George Washington University.
More than 20 years of experience formulating business development strategies
Lauren Gilligan has over 13 years’ experience in business and product development, marketing, sales, and strategic planning.
Prior to joining Trendlines, Lauren was VP Marketing and Sales for a leading cannabis brand in Colorado, and represented a variety of luxury brands working in experiential events and marketing campaigns.
At Trendines, Lauren is responsible for assisting our agtech companies with their business development efforts, and is the project manager for the AgriVest conference.
She holds a BA and BBA in Spanish and business administration from the University of Colorado.
Over 13 years of experience in business and product development, marketing, sales, and strategic planning
Avshalom Shenhav has over 20 years of experience in the medical device field.
Prior to joining Trendines, Avshalom was part of the Physics Group at Biosense Webster (a J&J company), in the MRI Division of Elscint (purchased by GE), in KLA (semiconductor industry), and as part of a number of start-ups. He has served as an algorithm developer, physiological model researcher, magnetic field analyzer, and system integrator.
At Trendines Labs, Avshalom is responsible for the concept development, clinical needs studies, and developing detailed algorithms and software.
Avshalom holds a PhD in biomedical engineering and a BSc in electronics engineering, both from the Technion-Israel Institute of Technology.
Over 20 years of experience in the medical device field
Rafael served as a business unit director at Johnson & Johnson in a number of medical sectors – spine, neurosurgery, neurovascular and maxillofacial. Rafael brings vast knowledge in product launching, business plans, partnership negotiations, market analysis, strategic planning and business development. In addition he has experience in international marketing and sales and working with distributors around the world.
Rafael holds a B.A in geophysics and geography from Tel Aviv University.
Over 15 of experience in the medical device industry in business development, product management sales, marketing and team management.
Lionel Lim has more than 10 years of experience in project management, strategic marketing, and R&D in the health care sector.
Prior to joining Trendlines Medical Singapore, Lionel was a senior consultant with The Economist Intelligence Unit Healthcare, where he leads projects on growth advisory and commercial due diligence for merger & acquisition for fortune top 500 healthcare companies. He also worked with government agencies in Singapore to validate proof of concept and proof of value for medical devices.
Prior to The Economist, Lionel was a senior research associate at DX Assay, a start-up company which was supported by Economic Development Board Singapore (EDB) and Qiagen with the objective to develop the growth of personalized medicine.
He was also involved as a research associate with the Cancer Science Institute at National University of Singapore and Institute of Bioengineering and Nanotechnology.
Lionel received a BSc biotechnology (Hons) from the University of Queensland, Australia.
More than 10 years of experience in project management, strategic marketing, and R&D in health care
Eunice Chew has more than five years of experience working with medical technology start-ups and health care institutions.
Prior to joining Trendlines Medical Singapore, Eunice was a senior manager at Enterprise Singapore, an economic agency of the Singapore government, where she was instrumental in developing initiatives for the biomedical and health care sectors.
She also account-managed a portfolio of more than 40 medical technology start-ups and small and medium enterprises (SMEs), supporting these companies in their commercialization, partnerships, financing, and market access efforts.
Eunice holds an MSc in IP management and a BSc (Hons) in economics from the National University of Singapore.
More than five years of experience with medical technology start-ups and health care institutions
As the Director of Trendlines China Office, Eddy introduces Chinese investors and industrial partners to The Trendlines Group, its portfolio companies, and Trendlines Labs; conducts and promotes Trendlines events held in China and in Israel; develops and maintains relationships with key contacts from the private and public sectors in China.
Prior to stating his work in Trendlines, Eddy served as Director of the International Department of HTIBI, which is an international incubator managed by Beijing Science and Technology Commission. He was Sales Manager of the Corporate Clients Division at Air China Northern Distribution and Manager of the Personal Financial Consultant Department of AXA Insurance China and an Experiment Technician of Wild Animal Pathology Institution at the University of Saskatchewan (Canada).
Eddy holds a BSc (honors) in environment studies and GIS (Geography Information System) from the University of Saskatchewan (Canada).
Experience in business development and marketing to help overseas companies penetrate the Chinese market
Shahar Harari has extensive technical and management experience with product design and development.
Extensive technical and management experience with product design and development
Irit Shemesh-Catz brings more than 25 years of experience in mission-critical operations and business-related management in the high-tech industry.
Prior to joining Trendlines, Irit served as the marketing contracts and engagements manager in the Homeland Security Division of Rafael, Israel’s Advanced Defense Systems, where she was responsible for negotiating terms of engagement for worldwide contracts, including with Rafael’s main subcontractors. Prior to that, she was contract and purchasing manager, handling purchasing contracts and engagements for Rafael’s critical suppliers.
Previously, Irit served as VP business development at Nemic-Lambda Israel, where she was responsible for setting the Company’s strategy in the local market and leading business growth activities, including assessing the feasibility and the potential of new businesses and ventures. Irit also served as VP marketing and sales, leading all marketing and sales activities in Israel.
Irit holds a B.Sc. in industrial engineering and management from the Technion-Israel Institute of Technology and a degree in practical engineering (electronics).
More than 25 years of experience in mission-critical operations and business-related management
Shira Zimmerman has over 15 years of experience in communications, content management, and marketing.
At Trendlines, Shira is responsible for investor communications and organizing investor-related events, and supports marketing communications efforts for the Group and its portfolio companies.
Prior to joining Trendlines, Shira was the Content Manager at a high-tech company. She also wrote and edited pedagogical materials for a number of EFL publishers.
She holds an MA in human resource management from the University of Derby and a BA in English from the University of Witwatersrand.
More than 15 years of experience in communications, content management, and marketing
Members of the Trendlines Group outside the company’s headquarters in Misgav, Israel (January 2019)
Amnon Friedman Bookkeeper
Lina Izakson Maman Corporate Controller
Melanie Davids Controller
Natalie Sababgha Talhamy Assistant Corporate Secretary
Tzafrir Rosenbloom Bookkeeper
Ayelet Lavian Bookkeeper
Haim Brosh CFO & Joint Corporate Secretary
Not pictured: Ora Toledano Bookkeeper
Todd Dollinger Trendlines Group Chairman & CEO
Iris Shdema Executive Assistant
Irit Shemesh Catz Operations Director
Candela Gabay Purchasing/Operations
Gitit Hasidian Administrative Assistant
Steve Rhodes Trendlines Group Chairman and CEO
Shira Zimmerman Investor Relations
Karen Kozek Marketing Communications
Todd Dollinger Trendlines Group Chairman & CEO
Andi Chai Trendlines Medical Business Development
Barak Singer CEO Trendlines Incubators Israel
Nitza Kardish CEO Trendlines Agrifood & Vice Chair, Trendlines Agrifood Innovation Centre
Steve Rhodes Trendlines Group Chairman & CEO
Shahar Harari CTO
Not pictured: Trendlines Agtech VP Business Dev. Sarai Kemp; VP Bayer Trendlines Ag Innovation Fund & VP New Ventures Maya Schushan Orgad, PhD; Trendlines Agtech Business Dev. Lauren Gilligan
Lionel Lim Director, Business Ventures
Eunice Chew Manager, Business Development
Eric Loh CEO
Todd Dollinger, Chairman & CEO, The Trendlines Group
Evelynn Chong Manager, Finance & Operations
Not pictured: Aimely Eu Operations Executive and Christina Tong Entrepreneur-in-Residence