Founded November 2016
Stage Business development
Investor Trendlines Incubators Israel
CEO Adi Nir
GRoW (Greenhouse RObotic Worker)
MetoMotion is developing a multipurpose robotic system, GRoW, for labor-intensive tasks in greenhouses to reduce the reliance on and high costs of human labor in greenhouse vegetable production. The Company’s first application is greenhouse tomatoes.
automatic guided vehicle (AGV)
The system is designed for easy operation and smooth integration into existing greenhouse practices.
The harvester will significantly reduce the number of workers needed for the vegetable production cycle: one operator per five harvesters. It will minimize fruit damage and increase production efficiency. MetoMotion estimates a 50% reduction in harvest-related labor costs with its system.
The system collects large amounts of data during harvesting; analyzed data gives growers new levels of information for improving production.
MetoMotion’s systems can be easily adapted to additional crops (e.g., cucumbers, peppers) and a range of greenhouse tasks, including harvesting, pruning, monitoring, de-leafing, and pollinating.
See this demo of MetoMotion's fruit ripeness detection system.
See MetoMotion's GRoW system in action (commercial greenhouse).
Watch the GRoW animation.
Watch CEO Adi Nir's presentation.
More than 15 years’ experience in multidisciplinary product development in the aerospace industry, including management, system engineering, and project management; MSc, BSc, mechanical engineering, Technion-Israel Institute of Technology
Robotic development and support engineer with more than 20 years’ experience in robotics and automation at Lely International N.V.
The use of greenhouses to grow vegetables is expanding to meet the increasing demand for quality produce year round. Labor costs in greenhouses comprise 30% to 50% of total greenhouses production costs. With rising labor costs and difficulties in finding and maintaining qualified workers, growers are moving toward technology to reduce costs and improve production efficiency.
The total global greenhouse vegetable production area today is 1.14 million acres. MetoMotion is targeting the high-tech greenhouse sector where automatic systems are used, and there is a strong movement toward robotics. High-tech greenhouses are 10% of the market. The majority are glass and located in northern Europe. Assuming one robot per hectare (2.47 acres), the Company estimates the potential of its first target market to be more than $1 billion, with an ROI of two to three years for the grower.
Future applications and other vegetables (e.g. cucumbers, peppers) offer tremendous additional potential.