Technology Development
Business Development
Revenue
Exited
2018
About
Phytolon’s technology exploits the quality and benefits of betalains, a class of pigments found in plants, combined with the development of a novel technology for the reliable and cost-effective production of a wide range of betalain-based colors.
This technology is based on many years of leading research and groundbreaking inventions in the fields of plant metabolomics, genetics, and biochemistry, conducted and achieved by a research group from Israel’s Weizmann Institute of Science.
Market Need
The need for new natural food colorants is growing due to consumer demands for healthier food colorants to replace the synthetics that may have adverse effects on our health. The lack of reliable natural alternatives with respect to quality and cost-effective production has made the use of natural food colorants a challenge for the food industry.
