Founded December 2018
Stage Technology development
Investor The Trendlines Group
CEO Halim Jubran, PhD
Phytolon’s technology exploits the quality and benefits of betalains, a class of pigments found in plants, combined with the development of a novel technology for the reliable and cost-effective production of a wide range of betalain-based colors.
This technology is based on many years of leading research and groundbreaking inventions in the fields of plant metabolomics, genetics, and biochemistry, conducted and achieved by a research group from Israel’s Weizmann Institute of Science.
One of the 11 FoodTech 2019 finalists. The winning start-up will be announced on 28 October 2019. FoodTech is sponsored by Calcalist and Tnuva.
Israel morning news program The World This Morning featured Phytolon and CEO Halim Jubran.
12 years’ experience in biochemistry and biotech; previously, scientist at Forrest Innovations Israel & Brazil; postdoctoral fellow, biotechnology, Weizmann Institute of Science; PhD, MSc, biochemistry, Hebrew University of Jerusalem, University of Freiburg
Experienced fermentation specialist with strong R&D background in molecular biology and biochemistry; demonstrated history of working in both academia and biotech; PhD, biotechnology engineering, Technion-Israel Institute of Technology
Skilled molecular biologist and research professional with a background in genetic engineering and high-performance liquid chromatography (HPLC) analysis; MSc focused on biochemistry and food science, The Hebrew University of Jerusalem
The need for new natural food colorants is growing due to consumer demands for healthier food colorants to replace the synthetics that may have adverse effects on our health. The lack of reliable natural alternatives with respect to quality and cost-effective production has made the use of natural food colorants a challenge for the food industry.
The food colorant market, which is expected to exceed $3.75 billion by 2020, is equally divided between natural and synthetic products.